Facebook Ads Manager now allows “Hourly Breakdown” of campaign performance!
To find this new reporting option, simply go into Ads Manager, click “Breakdown”, and under “Delivery” you can select the following:
- Time of Day by Ad Account Time Zone: Breaks metrics down by the time of day the ad was served in the ad account’s time zone.
- Time of Day by Viewer’s Time Zone: Breaks metrics down by the time of day the ad was served in the viewer of the ad’s time zone.
Here’s where to find it:
The results will then be divided By Hour Of day like you would find in AdWords’ Audiences.
This feature finally allows us to see performance by specific time of day. Feature which was previously only available using third party software.
Unfortunately the Facebook scheduling feature is only available for campaigns with Lifetime budget. Too bad for indefinite campaigns.