Negative SEO, Instagram Stories & Algorithm Updates: Weekly Reading List

Do you want to know about all the different types of negative SEO to watch out for? Maybe you’re interested in finding out the latest news about Google’s Algorithm update as well as hearing about how particular social media platforms are performing. If so, continue reading along with us now.

 

6 Types Of Negative SEO To Watch Out For

Have you ever thought about negative SEO and the impact it could have on your site? In order to stay safe from it, you must ensure that you know what it is firstly. Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. There are two types; off-page and on-page.

 

Negative Off-Page SEO:

This kind of negative SEO targets the site without internally interfering with it.

1) Link Farms– Negative SEO attacks usually involve building links from a group of interconnected sites, or link farms. These links usually use the same anchor text and may be completely unrelated to the site under attack which of course doesn’t look good.

2) Scraping– Scraping your content and copying it across other sites is another way a competitor can ruin your rankings. This is because when Google finds content that has been copied across various sites, it will only choose one version to rank.

3) Forceful Crawling– Desperate site owners will sometimes try to crash a competitor’s site by forcefully crawling it and causing heavy server load. This may cause your site to be de-ranked as Googlebot may not be able to access your site during the crawl.

 

Negative On-Page SEO:

Negative on-page SEO attacks are a lot trickier to implement. These involve hacking into your site and changing/moving things around.

1) Modifying Your Content– This is when the attacker adds spammy content (e.g. links) to the site and hides it well so you don’t notice it. Someone may modify your pages to redirect to theirs which can be dangerous because if Google finds out about the redirect before you do, they can punish the site for “redirecting to a malicious website.”

2) Getting The Site De-Indexed– A small change in robots.txt is one alteration that could cause chaos on your entire SEO strategy. A disallow rule is all it takes to tell Google to completely ignore your website.

3) Hacking The Site (Per SE)- As Google wants to protect its users, they may de-rank a site if they suspect a site has been hacked (or at least add a “this site may be hacked” line to your search listings)

 

Discover more and find out how you can stay safe from negative SEO by clicking here.

Negative SEO

 

Instagram Stories Tops 200M Daily Users- Now Bigger Than Snapchat!

Just 8 months after Instagram copied Snapchat’s stories, Instagram’s clone is officially bigger than Snapchat, with over 200 million people using it every day. In the fourth quarter of last year, Snapchat only had an average of 158 million users per day in 2016, however this figure may have increased since the app’s parent company Snap Inc. disclosed it in February 2017.

With Instagram having 400 million daily users, it means that a huge 50% of them check the stories feature which is positioned at the top of the app’s main home screen. It is said that around 50 million daily Stories users will be added onto the figure every three months.

Not only have Instagram taken over Snapchat’s user count for stories, they have also taken some of Snapchat’s other features (e.g. direct messaging, pinning text, emoji’s and stickers to images or videos etc).

Read more here.

 

Fred- Google’s Latest Algorithm Update

Every developer, search marketer and SEO expert should understand the dynamics of Google’s algorithm. Knowing about the latest algorithm updates and trends will help you to pull off a successful marketing campaign as it relates closely with search engine optimisation, organic website traffic and search engine ranking. Added onto that, keeping up to date with both the minor and major changes will help with the success of any business.

On Wednesday 8th March 2017, it was reported that there was an apparent major update in Google’s search algorithm known as ‘Fred’. However, before it was confirmed by Google’s Gary Illyes, there were obvious signs that indicated there was a major Google ranking update. This was due to hundreds of websites having a 50% to 90% decline from Google’s organic search.

According to Barry Schwartz from Search Engine Land, the sites that place revenue generation above user experience were the ones that were affected the most by the algorithm. Out of all the significant changes that have occurred in the world of SEO since the beginning of the year, ‘Fred’ is the one to keep a close eye on.

To read more, click here.

Google Algorithm Update