Facebook Improvement & Canvas Ads: Weekly Reading List
This week, our post essentially focuses just on Facebook. Facebook extends iAd-like format to collections and adds templates for Canvas ads. This is a really good news for advertisers who want to take advantage of social media for different business objectives like increasing sales performance, brand awareness or simply showing more on the Facebook platform.
If you’re interested to learn more about how Canvas Ads is a better way for advertisers to insure a great experience to their customers, be sure to have a read of this article today.
Facebook adds templates for Canvas ads, extends iAd-like format to Collections
As we know Facebook is improving more and more every year. Nearly 2 years after Facebook debuted its fast loading, iAd-like Canvas ad format, the company continues to make the creation of its showiest ad product less of a production and more of a plug-and-play.
Concretely, Facebook rolled out three templates that self-serve advertisers can use to create cookie-cutter Canvas ads for certain business objectives. This means that a simple advertiser can now use a canvas post as the main creative showpiece in a shoppable collection ad. Effectively, advertisers can attach a Canvas post to the Collection, so that the ad’s initial photo or video is sourced from the Canvas post. When people tap on that lead creative element, the landing page-like Canvas post will then open with whatever full-screen videos, photo galleries, product descriptions and links a brand opted to include.
Ad Manager can now select three Canvas templates in function of what kind of advantages the three templates can give and which one to choose regarding your industry & field and your business objectives:
- If a brand wants to attract new customers, it can opt for the “Get New Customers” template that resembles a mobile landing page
- If a brand wants to give people a more in-depth look at a particular product or service it sells, it can pick the “Showcase Your Business” template that combines videos and photos into something of a highlight reel
- And if a brand simply wants to push a product, it can choose the “Sell Products” template that presents people with a product catalog pulled from the inventory list a marketer has already uploaded to Facebook
To read more, click here.
Introducing Canvas: A Full-Screen Ad Experience Built for Bringing Brands and Products to Life on Mobile
More and more people are spending their free time online, especially on apps like Facebook.
What’s remained top of mind for advertisers, is how challenging it is for them to tell compelling brand and product stories on mobile in ways that are enjoyable for people whilst being effective for their business. Effectively, data shows are discovering content, brands and products in mobile apps fairly easily, so advertisers looking for creative and innovative ways to share information with their potential customers.
Facebook invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile. Unfortunately, the website that opens after someone clicks on an ad is often slow to load and not always optimized for mobile, creating a disjointed and frustrating experience for people. Added onto that, website pages are only growing in file size.
These trends tell Facebook that advertisers need a better way to share information after people click on their ad. Canvas was built to solve this problem and it is now available to all advertisers around the world.
Canvas: a better way to tell your brand story and promote your products on mobile.
Canvas helps advertisers achieve any objective by giving businesses a fully customizable digital space on which to build multimedia stories. Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.
But what is Canvas ads by Facebook?
- Canvas is a mobile-only experience and works on both Android and iOS. With it, advertisers with access to Power Editor can directly start creating Canvases.
- Canvases are easy to create and are already helping advertisers achieve their goals, whether they want to strengthen their brand or promote products.
What can you achieve as an advertiser with Canvas ads on Facebook and for which business objectives?
Below are a few examples of what you should use Canvas for:
- build a mobile-friendly and interactive holiday gift lookbook
- reach people and visibility
- increase click on ads and increased the time spent viewing the content per customer
- increase in ad recall compared to link ads alone