Hi everyone! Today we will talk about how to determine SEO cost, step by step. The question of how much SEO costs is quite tricky to answer because there are many elements to take in consideration (e.g. what kind of business you are, what your objectives and resources are to achieves these goals etc).
So, take a seat, enjoy your reading and go through the guidelines below to learn everything regarding SEO cost!
How Much Does SEO Cost?
How much does SEO really cost? This is a hard question… The first thing to know about SEO is that it’s not always easy to measure as many marketing activities may impact organic search traffic. The cost of SEO is directly related to the potential rewards. Ranking nationally for a highly prized keyword that may be £10 per click in Adwords will have far more costs associated with it than ranking for a locally oriented keyword. But even on a local level, there can be huge variability. Also, whether you want to rank in a state, county, town, etc this will influence the price of SEO for your unique situation.
To determine what your investment should look in organic search you should know what determines cost.
SEO pricing must consider the following variables:
- Situation:Where are you currently?
- Objectives:Where do you want to be?
- Timeline:How fast do you want to improve?
With this information, some metrics can be determined:
- An approximate amount of links
- An idea of how much work is needed on the local SEO front
- A rough timeline to achieve this
Then, SEO is a moving target. Therefore, simple SEO KPIs like keywords rankings are not enough and a more considered approach to measuring SEO success is always required to track progress.
High Quality SEO vs. Cheap & Nasty.
Realistically, what kind of marketing can be done for £15 a month? These services are either doing nothing or utilizing owned networks of sites to add links. At best, they are largely ineffective. At worst, you could end up with a penalty or some form of negative equity. Cheap, yes. Nasty, most definitely. If you are building a long-term business, you don’t want to focus on these bottom-of-the-barrel strategies. If you are building a business, you need to play by the rules of the biggest marketing platform out there and the rules are not always terribly clear. But as long as you think in terms of value and common sense, you won’t fall foul of the thousands of frankly unethical, back-street SEO companies out there.
How Much Does SEO Cost Or What Should You Be spending?
The only true answer to this question lies in your business and current situation. If profits are big, expect more competition. If profits are low, then typically there will be less competition. If you have a long way to go, expect to pay more than if you just need a final push into the top three.
ROI: Why “How Much Does SEO Cost?” Is Maybe Not The Right Question
At the end of the day, return on investment (ROI) is what matters. Measuring these factors is not always easy but is extremely essential to understand what the return is on all your digital marketing activities. SEO and organic search still tend to deliver the best overall ROI.
To read more, click here.