Life Event Targeting Now Available in AdWords

Life Event Targeting Now Available in AdWords

Released in beta earlier this year, Life Event Targeting is now available to all users! A new addition to Google’s audience targeting capabilities, this variation allows advertisers to target users around major life events. At the moment it’s only a handful of events,...
Smart Bidding

Smart Bidding

Automated bidding is nothing new in the world of PPC. Google have offered the automatic management of bids towards a goal set by the advertiser for some time now. It seems though that lately Google have been making loads of changes to perfect their different smart...
The Implications of Voice-Commanded Search

The Implications of Voice-Commanded Search

“Alexa! How will voice-commanded assistants transform the way people search and the world of digital marketing?” Even though assistants, such as Alexa, cannot yet answer such complex questions (many would say thankfully), they have invaded our homes and...
Bing Intent Ads Rollout

Bing Intent Ads Rollout

Bing Intent Ads Bing Intent Ads (formerly known as Native Ads) rolled out in 2016, following successful beta testing in 2015. A native format, as their former name gives away, they increase advertisers reach, beyond search, across the Bing Network. Bing Intent Ads are...