by Mirza | Jan 23, 2018 | Uncategorized
Released in beta earlier this year, Life Event Targeting is now available to all users! A new addition to Google’s audience targeting capabilities, this variation allows advertisers to target users around major life events. At the moment it’s only a handful of events,...
by Sophie Jones | Nov 10, 2017 | PPC Ads, What's New?
Automated bidding is nothing new in the world of PPC. Google have offered the automatic management of bids towards a goal set by the advertiser for some time now. It seems though that lately Google have been making loads of changes to perfect their different smart...
by Sophie Jones | Oct 27, 2017 | Uncategorized
“Alexa! How will voice-commanded assistants transform the way people search and the world of digital marketing?” Even though assistants, such as Alexa, cannot yet answer such complex questions (many would say thankfully), they have invaded our homes and...
by Sophie Jones | Oct 20, 2017 | What's New?
Bing Intent Ads Bing Intent Ads (formerly known as Native Ads) rolled out in 2016, following successful beta testing in 2015. A native format, as their former name gives away, they increase advertisers reach, beyond search, across the Bing Network. Bing Intent Ads are...
by Sophie Jones | Oct 13, 2017 | Google, Latest News, What's New?
Google Adwords Budget Update Last week, AdWords informed advertisers that a change had already happened to the way budgets get handled on a daily basis. Historically, Google has taken it upon itself to exceed your campaign budget by 20% in order for the advertisers...
