13 Tips for Facebook PPC Advertising

Facebook launched their PPC advertising a few years ago and since then it has evolved a lot. After working on variety of PPC campaigns on Facebook we have listed 13 tips that will help you get the most of your Facebook ads. Always keep in mind the user and that Facebook is not like Google Adwords.

1. Run a variety of different ads highlighting different aspects of your value proposition.

2. Specify the post-click action in the creative; unlike with search, the user may not yet
have a clear post-click plan.

3. Experiment with copy, image, and targeting, testing different combinations of all three.

4. Use images not logos. Blur the lines between content and advertising. Images of people
work well.

5. Avoid fatigue by refreshing your ad creative.

6. Be relevant by targeting specific audiences with ads and landing pages that speak to
them. Target ‘lots of little.’

7. Be concise. Try 5 words or less.

8. Ask questions.

9. Emphasize scarcity, exclusivity, and time limitations.

10. Promote the attractive pricing you are offering.

11. Use images proportionate to allotted image space.

12. Appeal to users. Higher CTR will yield lower CPCs for you.

13. Play around with a wide variety of bids to get a feel for inventory levels at each CPM.

Comments (0) | April 26th, 2010