Archive for June, 2010

We just spotted that PPC ads on the site now have a related “text”. In other words a user might be searching for a certain brand but Google lets you know of a similar product!!

Ad Sitelinks allow you to extend the value of your existing AdWords ads by providing additional links to content deep within your site – displaying up to 4 additional destination URLs on your search-based text ad for users to choose from.

Starting this week, Ad Sitelinks will be eligible to appear on select search partner sites in the same format as they currently appear on Google.com. Not yet taking advantage of Ad Sitelinks? Its a good idea to set them up!!

This means Sitelinks could start appearing on site such as ask.com/aol.com/Amazon and many more.

Sysomos released a social media report which looks deeper into followers on Twitter. The report  trys to explain how influence is not always measured by the number of people who follow you but also their authority. For example celebrities have a large number of followers, but most of them are low authority users.

How do they assign the authority?

Each Twitter user is assigned an authority ranking between 0 to 10 – with 10 signifying someone with very high reach and influence. This authority ranking is based on the number of followers, following, updates, retweets and several similar measures used by Sysomos.

Social media heavyweights:

Celebrities:

New/Media Sources

Lately there is a lot of talk about HTML 5 and when is going to be ready, we added a few useful links that might help you understand more.

What is HTML 5 by Wikipedia:

HTML5 is currently under development as the next major revision of the HTML standard. Like its immediate predecessors, HTML 4.01 and XHTML 1.1, HTML5 is a standard for structuring and presenting content on the World Wide Web. The new standard incorporates features like video playback and drag-and-drop that have been previously dependent on third-party browser plug-ins such as Adobe Flash, Microsoft Silverlight, and Google Gears.

A great infographic on what is HTML 5

http://media.focus.com/images/uploaded/fyi/wtf-html5-infographic/HTML5__.jpg

HTML Wont be ready till 2022?!

http://www.webmonkey.com/2008/09/html_5_won_t_be_ready_until_2022dot_yes__2022dot

HTML 5  Web development to the next level

http://apirocks.com/html5/html5.html#slide1

Its not very often that you see an ad for Google products on other websites (except when they use the Google Content Network). Today we spotted some ads on Facebook for Google maps.  The ad is about the the next football game of England v Algeria and how you can use Google maps to find pubs where the game will be shown.

I was surprised with this as Google rarely advertises on other channels. Last time they did something similar was for the release of Chrome. Google then advertised on several train stations and newspapers.  :)