Archive for September, 2010

Here is the latest round-up of some of the most recent stats:

eCommerce

• 62% of Brits shop online. This has risen from little over half of the population (53%) in 2008.
  Office for National Statistics, August 2010

• Online shopping has grown by 25% to £4.4bn year on year.
  IMRG, June 2010

• Over 2 in 5 (42.6%) of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods.
  eCommera.com, August 2010

Media Multi-tasking

• Brits spend nearly half (45%) of their waking lives immersed in media.
  Ofcom, August 2010

• A fifth of our media time is “simultaneous” consumption (e.g. surfing the internet while watching TV).
  Ofcom, August 2010

• 16-24 year olds cram 5 hours worth of media into 2 hours of actual time per day.
  Ofcom, August 2010

Social networking

• Social networking now accounts for nearly a quarter (23%) of all time spent online.
  Ofcom, August 2010

• Nearly 1 in 5 (18%) under 25s check/update Facebook or Twitter before they get out of bed.
  Retrevo “Gagetology Report”, US data, September 2010

• 1 in 4 mobile phone users in the UK use their handsets to access social networking sites and blogs.
  ComScore MobiLens, July 2010

Mobile

• Each month in the UK, a staggering 4.2 million consumers are visiting retailers’ websites using mobile internet.
  GSMA & ComScore, August 2010

• Mobile searchers are twice as likely to search for a brand name than when searching from the desktop.
  ComScore, September 2010

• 1 in 4 searches carried out on Android smartphones in the US are voice searches.
  Google, September 2010

The last few months there has been a lot of talk about Facebook and Google. The good guys at Allfacebook.com decided to create an infographic to showcase the tention and the differences between those two giants which makes it more fun.

Google posted the following regarding impressions with Google Instant. I think its worth understanding the difference as this is going to affect your CTR/Quality Score of your account. We also added a screenshot which might make it easier.

When someone searches using Google Instant, ad impressions are counted in these situations:

• The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).
• The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.
• The user stops typing, and the results are displayed for a minimum of three seconds.

Related articles

• Google Instant: A More Innovative Approach to Search (adwords.blogspot.com)
• Here’s What People Are Saying About Google Instant (GOOG) (businessinsider.com)
• Google Instant: The Complete User’s Guide (searchengineland.com)