7 Things You Should Know about Google +1

What is the +1 Button?

Google +1 (plus one) is very similar to the Facebook “Like” button, Google +1 will be available as an embedded element on all web pages. Developers and web owners will be able to embed the code to their websites. Every unique URL will get its own +1 history. Google stated in the past that this will affect organic search rankings. In other words the more +1 a website it will help with the rankings.

When it goes live?

Google said it’s “only weeks away”. If you want to be notified when the Google +1 buttons are ready sign up wit this form here and Google will email you.

How to add Google +1 to my site?

According to Search Engine Land this will be done by using a simple code generator that allows setting of size, and other options. (It seems very similar to the facebook open graph)

How it will affect SEO?

So far the only think we know is that it will be part of the Google algorithm. When the button is fully release  several reports will be available through Google Webmaster Central. This alone indicates that its going to be an important element!

How it will affect my Adwords campaigns?

Google has explicitly indicated that so far “+1” won’t directly affect the qualityscore of your PPC campaigns. The ads though with a +1 will have a small logo on top.  As click-through-rate is  the primary driver of quality score, the+1 back door will be wide open. When a paid search ad is shown fora particular destination URL with alot of “+1” popularity, it willcertainly enjoy a higher CTR. Especially if we combine this with sellers rating/sitelinks/maps.

Can I opt out my site?

No at this stage there is nothing you can do to opt out.

Where do I sign up?

If you want to trial it as a user click here, if you would like to be notified for the button fill in this form here.

Comments (0) | May 13th, 2011