Bing

Five Interesting links from last week

Posted by admin | Filed under Bing, Facebook, Google, Latest News, MSN Adcenter

Some interesting links from the past week.

1) Hitwise UK reports that Times Online see an decrease in traffic following the launch of the new website and paywall. Major competitors (Telegraph, Guardian, Independent, Daily Mail and BBC News) gain market share.

http://weblogs.hitwise.com/robin-goad/2010/06/times_paywall_initial_data_and.html

2) Google Acquires ITA travel software.

http://www.tnooz.com/2010/07/01/news/google-ita-software-deal-the-travel-ecosystem-as-google-now-sees-it/

3) How we see Facebook?  Another eye-tracking test to see what Irish people pay attention to when using Facebook.

http://mulley.ie/research/MulleyFacebookStudy.pdf

4) More questions and answers ab0ut the search alliance.

http://www.ysmblog.com/blog/2010/07/01/more-questions-and-answers-about-the-search-alliance/

5) Google News’s Makeover

http://googlenewsblog.blogspot.com/2010/06/extra-extra-google-news-redesigned-to.html

Read more | No Comments » | July 5th, 2010

Bing dropping the cash-back program

Posted by admin | Filed under Bing, Microsoft, MSN Adcenter, What's New?

dollar bing Bing dropping the cash back programMicrosoft/Bing announced they are dropping the cash-back program. Microsoft Cashback promted the searchers to try Bing over other search engines by giving them cash back after buying through a search ad. Bing cash-back was available only in the US and it apparently was very successfully with some merchants. Bing invested a lot of PR and advertising at the launch in the US.

Read more | No Comments » | June 14th, 2010

Stay up to date with the Google changes

Posted by admin | Filed under Bing, Google, Google Adwords, Google Analytics, What's New?

skirts image ads 300x101 Stay up to date with the Google changes

Google Product Listing Ads
Google now includes high-profile ads, called Product Listing Ads. These ads display an image accompanied by product name and price. Although Product Listing Ads are included among the paid search ads, they are very different and are currently only limited to a few advertisers in a limited beta mainly in the US and a few in the UK.

Google site links
Google Site Links are additional links that can be listed in the top advertiser’s ad under the paid section for a particular keyword,
usually brand keywords. These additional links allow retailers to drive traffic to specific areas of their website, resulting in a higher
click-through and conversion rate. Sitelinks do help to raise the QTR of your campaigns and as a result the Quality Score of the campaign.
Google Adwords search funnels
To give the retailer additional insight into buyer behaviour, Google recently released AdWords Funnels, a set of reports that show the
clicks that lead to orders and the latency between clicks and conversion. AdWords Search Funnels data is limited to paid search traffic from Google Adwords only at this stage.
Google Product review
Google recently announced a partnership with a product reviews company, Bazaarvoice, enabling user reviews and ratings to
appear within relevant search results. Currently, this feature is only available to retailers who work with Bazaarvoice.

Google Merchant Center—URL Verification

In March, Google announced that all merchants sending product offer information into Google Merchant Center must verify ownership of their domain by May 18 or risk having product data removed from Google Product Search. The whole process takes less than two minutes and you need to do it in order to keep your product listings on Google Merchant Center live.

Read more | No Comments » | May 29th, 2010