Facebook PPC

Facebook is going to the make some changes on the Fan Pages.  The upcoming design changes that will take place on August 23rd. On this day Fan Page tab widths will shrink from 760 pixels to 520 pixels across. Also they will remove application boxes and application info sections as well as reduce the width of application tabs to optimize for the new profile and Facebook Pages format. You can find our more about the changes here.

Related articles by other Blogs

• 3 Ways Facebook’s Pending Page Changes Affect Marketers (hubspot.com)
• Design Changes for Facebook Fan Pages Scheduled for August 23rd (ghdialogue.posterous.com)

A lot of potential clients ask us ” what should we expect from you?”/”how many sales will you generated on month one?”/”can you drop our CPA?”.  Very difficult questions to answer as it depends on so many different factors. For example what  strategy we will follow, (we always discuss with the client and decide when and how to implement) the actual product, the conversion rate and many more.

A few months ago we got a new client that speciliaces in a tough niche market, below are the results so far. We managed to increase the number of sales with the same budget and dropped the Cost Per Sale every month. As a result we got more traffic, more sales and stayed at the same budget.

Its not very often that you see an ad for Google products on other websites (except when they use the Google Content Network). Today we spotted some ads on Facebook for Google maps.  The ad is about the the next football game of England v Algeria and how you can use Google maps to find pubs where the game will be shown.

I was surprised with this as Google rarely advertises on other channels. Last time they did something similar was for the release of Chrome. Google then advertised on several train stations and newspapers.  :)

Facebook launched their PPC advertising a few years ago and since then it has evolved a lot. After working on variety of PPC campaigns on Facebook we have listed 13 tips that will help you get the most of your Facebook ads. Always keep in mind the user and that Facebook is not like Google Adwords.

1. Run a variety of different ads highlighting different aspects of your value proposition.

2. Specify the post-click action in the creative; unlike with search, the user may not yet
have a clear post-click plan.

3. Experiment with copy, image, and targeting, testing different combinations of all three.

4. Use images not logos. Blur the lines between content and advertising. Images of people
work well.

5. Avoid fatigue by refreshing your ad creative.

6. Be relevant by targeting specific audiences with ads and landing pages that speak to
them. Target ‘lots of little.’

7. Be concise. Try 5 words or less.

8. Ask questions.

9. Emphasize scarcity, exclusivity, and time limitations.

10. Promote the attractive pricing you are offering.

11. Use images proportionate to allotted image space.

12. Appeal to users. Higher CTR will yield lower CPCs for you.

13. Play around with a wide variety of bids to get a feel for inventory levels at each CPM.