Two Different Mindsets: Display vs Search

Posted by admin | Filed under Display, Google, Google Adwords, Google Content Network, Graphs

Search and Display network (or Content network) are two different …. but sometimes advertisers confuse them. The graph below separates the two and explains the different mindset of the users.

It’s very important to remember that when a user is searching on Google he/she is proactively looking for a service or products. On the other hand when a user sees a banner or an ad when visiting a website they are not looking for ads. (This explains the low CTR on the display network). In the next few days we will post a few interesting articles on the Google content network explaining in more detail how it works.

Top 25 Branded Facebook Pages

Posted by admin | Filed under Facebook, Graphs

Rank Jun 10		Rank Dec 09	Fans as of 12/29/2009	Fans as of 6/28/2010	% increase	Change in Rank
1	Facebook:	1	6,572,828	10,414,795	58.45%	0
2	Starbucks:	2	5,259,550	8,410,175	59.90%	0
3	Coca Cola:	3	4,077,848	6,041,340	48.15%	0
4	YouTube:	4	3,851,071	5,726,379	48.70%	0
5	Skittles:	5	3,545,453	5,349,198	50.87%	0
6	Oreo:	7	2,880,294	5,087,795	76.64%	1
7	Red Bull:	15	2,139,357	4,670,514	118.31%	8
8	Live Messenger:	11	2,484,312	4,201,505	69.12%	3
9	Victoria’s Secret:	13	2,338,469	4,022,959	72.03%	4
10	iTunes:	9	2,635,610	3,908,590	48.30%	-1
11	Disney:	6	3,038,122	3,707,618	22.04%	-5
12	Converse All Stars	New	N/A	3,494,266	N/A	39
13	Pringles:	8	2,802,303	3,475,110	24.01%	-5
14	adidas Originals:	14	2,221,284	3,137,072	41.23%	0
15	Zara:	18	1,692,296	2,998,555	77.19%	3
16	Converse	New	N/A	2,825,424	N/A	35
17	Victoria’s Secret Pink:	19	1,612,431	2,810,032	74.27%	2
18	Big Prize Giveaways:	10	2,622,566	2,744,933	4.67%	-8
19	Ferrero Rocher:	12	2,413,264	2,727,670	13.03%	-7
20	McDonalds:	20	1,514,627	2,456,372	62.18%	0
21	MTV:	32	1,146,716	2,447,734	113.46%	11
22	Starburst:	21	1,506,993	2,286,572	51.73%	-1
23	H&M:	22	1,453,309	2,276,637	56.65%	-1
24	Disney Pixar:	47	893,527	2,173,305	143.23%	23
25	Playfish:	16	1,811,554	2,119,841	17.02%	-9

Great post from the Ignite Social Media blog which published a list of the top 50 branded Facebook pages as of June 10, 2010. Above you can see the top 25. Facebook remains number one.

HTML 5 Links and stats

Posted by admin | Filed under Graphs, Online news, Web development

Lately there is a lot of talk about HTML 5 and when is going to be ready, we added a few useful links that might help you understand more.

What is HTML 5 by Wikipedia:

HTML5 is currently under development as the next major revision of the HTML standard. Like its immediate predecessors, HTML 4.01 and XHTML 1.1, HTML5 is a standard for structuring and presenting content on the World Wide Web. The new standard incorporates features like video playback and drag-and-drop that have been previously dependent on third-party browser plug-ins such as Adobe Flash, Microsoft Silverlight, and Google Gears.

A great infographic on what is HTML 5

http://media.focus.com/images/uploaded/fyi/wtf-html5-infographic/HTML5__.jpg

HTML Wont be ready till 2022?!

http://www.webmonkey.com/2008/09/html_5_won_t_be_ready_until_2022dot_yes__2022dot

HTML 5 Web development to the next level

http://apirocks.com/html5/html5.html#slide1

Historical YouTube Graph 2005-2010

Posted by admin | Filed under Graphs, YouTube

YouTube is now five years old and thanks to Website Monitoring for compiling all the data and designing this very interesting (and long) YouTube graph.

Stellar Search Blog

Graphs