Graphs

Average Bounce Rate

Posted by admin | Filed under Analytics, Google Analytics, Graphs, Trends

Over the last few years we have found that it’s very difficult to actually find a research on bounce rate that gives an average.  The best research we have found is by Google Analytics. The data comes from all websites which have opted-in anonymous data sharing with GoogleAnalytics. Although this is not seperated in categories its gives web site owners and idea. Of course this depends on the type of website such as e-commerce, blog, news or forum.

Site Metrics

Compared to a year ago, websites have seen reduced pages / visit, average time on site as well as bounce
1/11/09 – 1/2/10 1/11/10 – 1/2/11 Difference
Pages/Visit 4.9 4.5 -0.4
Bounce Rate 48.2% 47.0% -1.2%
Avg. Time on Site 5:49 5:23 -0:26

Breakdown by Geography

Geographic breakdown at the country level. Here are a few representative countries and their respective aggregate metrics. The first number in each cell represents the metric for the date range 1/11/10-1/2/11. The parenthesised number is the Year over Year delta compared to a year ago.

Country Pages / Visit Bounce Rate Avg. Time on Site
United States 4.7 (-0.1) 42.5% (-6.1%) 6:06 (-0:10)
United Kingdom 4.9 (-0.3) 41.5% (+0.2%) 5:38 (-0.27)
France 4.4 (-0.4) 49.7% (+1.4%) 4:40 (-0:08)
Brazil 4.1 (-0.1) 47.8% (-2.9%) 5:20 (+0:03)
China 4.1 (-0.1) 58.2% (+1.0%) 3:46 (+0:37)
Japan 3.9 (-0.1) 48.6% (-9.0%) 3:47 (-2:59)

 

bounce rate by country Average Bounce Rate

Overall we do believe that bounce rate is a very unique metric for each website. It’s something that should be monitored on a category level but also on a page level. Any pages with a very high bounce rate should be changed and ideally run some test with the content of even layout. Bounce rate is something that Google is taking into account in their organic rankings but apart from this the user should be happy visiting your site! icon smile Average Bounce Rate

 

Read more | No Comments » | July 15th, 2011

Google vs Facebook (infographic)

Posted by admin | Filed under Facebook, Google, Graphs, Infographics

The last few months there has been a lot of talk about Facebook and Google. The good guys at Allfacebook.com decided to create an infographic to showcase the tention and the differences between those two giants which makes it more fun.

google vs facebook1 Google vs Facebook (infographic)

Read more | 4 Comments » | September 29th, 2010

How impressions are counted with Google Instant

Posted by admin | Filed under Google Adwords, Graphs, Latest News, PPC Ads

Google posted the following regarding impressions with Google Instant. I think its worth understanding the difference as this is going to affect your CTR/Quality Score of your account. We also added a screenshot which might make it easier.

When someone searches using Google Instant, ad impressions are counted in these situations:

  • The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).
  • The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.
  • The user stops typing, and the results are displayed for a minimum of three seconds.

google instant impressions 300x220 How impressions are counted with Google Instant

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How impressions are counted with Google Instant

Read more | No Comments » | September 19th, 2010

Two Different Mindsets: Display vs Search

Posted by admin | Filed under Display, Google, Google Adwords, Google Content Network, Graphs

Search and Display network (or Content network) are two different  …. but sometimes advertisers confuse them. The graph below separates the two and explains the different mindset of the users.

Search v Display network Two Different Mindsets: Display vs Search

It’s very important to remember that when a user is searching on Google he/she is  proactively looking for a service or products. On the other hand when a user sees a banner or an ad when visiting a website they are not looking for ads. (This explains the low CTR on the display network). In the next few days we will post a few interesting articles on the Google content network explaining in more detail how it works.

Read more | No Comments » | July 26th, 2010

Top 25 Branded Facebook Pages

Posted by admin | Filed under Facebook, Graphs

Rank Jun 10 Rank Dec 09 Fans as of 12/29/2009 Fans as of 6/28/2010 % increase Change in Rank
1 Facebook: 1 6,572,828 10,414,795 58.45% 0
2 Starbucks: 2 5,259,550 8,410,175 59.90% 0
3 Coca Cola: 3 4,077,848 6,041,340 48.15% 0
4 YouTube: 4 3,851,071 5,726,379 48.70% 0
5 Skittles: 5 3,545,453 5,349,198 50.87% 0
6 Oreo: 7 2,880,294 5,087,795 76.64% 1
7 Red Bull: 15 2,139,357 4,670,514 118.31% 8
8 Live Messenger: 11 2,484,312 4,201,505 69.12% 3
9 Victoria’s Secret: 13 2,338,469 4,022,959 72.03% 4
10 iTunes: 9 2,635,610 3,908,590 48.30% -1
11 Disney: 6 3,038,122 3,707,618 22.04% -5
12 Converse All Stars New N/A 3,494,266 N/A 39
13 Pringles: 8 2,802,303 3,475,110 24.01% -5
14 adidas Originals: 14 2,221,284 3,137,072 41.23% 0
15 Zara: 18 1,692,296 2,998,555 77.19% 3
16 Converse New N/A 2,825,424 N/A 35
17 Victoria’s Secret Pink: 19 1,612,431 2,810,032 74.27% 2
18 Big Prize Giveaways: 10 2,622,566 2,744,933 4.67% -8
19 Ferrero Rocher: 12 2,413,264 2,727,670 13.03% -7
20 McDonalds: 20 1,514,627 2,456,372 62.18% 0
21 MTV: 32 1,146,716 2,447,734 113.46% 11
22 Starburst: 21 1,506,993 2,286,572 51.73% -1
23 H&M: 22 1,453,309 2,276,637 56.65% -1
24 Disney Pixar: 47 893,527 2,173,305 143.23% 23
25 Playfish: 16 1,811,554 2,119,841 17.02% -9

Great post from the Ignite Social Media blog which published a list of the top 50 branded Facebook pages as of June 10, 2010. Above you can see the top 25. Facebook remains number one.

Read more | No Comments » | July 7th, 2010

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