Industry Chat

A lot of potential clients ask us ” what should we expect from you?”/”how many sales will you generated on month one?”/”can you drop our CPA?”.  Very difficult questions to answer as it depends on so many different factors. For example what  strategy we will follow, (we always discuss with the client and decide when and how to implement) the actual product, the conversion rate and many more.

A few months ago we got a new client that speciliaces in a tough niche market, below are the results so far. We managed to increase the number of sales with the same budget and dropped the Cost Per Sale every month. As a result we got more traffic, more sales and stayed at the same budget.

Google Retail UK did a short but interesting research on the search volumes for the last few weeks. It’s actually one of the rear times in the UK where we had good weather and a major sporting event. The most interesting part is the graph with the volumes and the industries.

Before the start of the world cup in South Africa every e-tailer was waiting to see the effect it will have in search. Since the last World Cup in Germany  a lot of things have changed and as result no-one could predict the results.

Google have signed an agreement to acquire ITA, a Boston-based software company specializing in organizing airline data, including flight times, availability and prices.

According to Google: “The deal will benefit passengers, airlines and online travel agencies by making it easier for users to comparison shop for flights and airfares and by driving more potential customers to airlines’ and online travel agencies’ websites.”

The most interesting part  is the following chart, outlining exactly where Google sees itself in the new online ecosystem in travel.

It would be interesting to see the reaction of the other major players in this “ecosystem” such as the GDS/Expedia/Tripadvisor and many others.