Industry Chat

Here is the latest round-up of some of the most recent stats:

eCommerce

• 62% of Brits shop online. This has risen from little over half of the population (53%) in 2008.
  Office for National Statistics, August 2010

• Online shopping has grown by 25% to £4.4bn year on year.
  IMRG, June 2010

• Over 2 in 5 (42.6%) of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods.
  eCommera.com, August 2010

Media Multi-tasking

• Brits spend nearly half (45%) of their waking lives immersed in media.
  Ofcom, August 2010

• A fifth of our media time is “simultaneous” consumption (e.g. surfing the internet while watching TV).
  Ofcom, August 2010

• 16-24 year olds cram 5 hours worth of media into 2 hours of actual time per day.
  Ofcom, August 2010

Social networking

• Social networking now accounts for nearly a quarter (23%) of all time spent online.
  Ofcom, August 2010

• Nearly 1 in 5 (18%) under 25s check/update Facebook or Twitter before they get out of bed.
  Retrevo “Gagetology Report”, US data, September 2010

• 1 in 4 mobile phone users in the UK use their handsets to access social networking sites and blogs.
  ComScore MobiLens, July 2010

Mobile

• Each month in the UK, a staggering 4.2 million consumers are visiting retailers’ websites using mobile internet.
  GSMA & ComScore, August 2010

• Mobile searchers are twice as likely to search for a brand name than when searching from the desktop.
  ComScore, September 2010

• 1 in 4 searches carried out on Android smartphones in the US are voice searches.
  Google, September 2010

A lot of potential clients ask us ” what should we expect from you?”/”how many sales will you generated on month one?”/”can you drop our CPA?”.  Very difficult questions to answer as it depends on so many different factors. For example what  strategy we will follow, (we always discuss with the client and decide when and how to implement) the actual product, the conversion rate and many more.

A few months ago we got a new client that speciliaces in a tough niche market, below are the results so far. We managed to increase the number of sales with the same budget and dropped the Cost Per Sale every month. As a result we got more traffic, more sales and stayed at the same budget.

Google Retail UK did a short but interesting research on the search volumes for the last few weeks. It’s actually one of the rear times in the UK where we had good weather and a major sporting event. The most interesting part is the graph with the volumes and the industries.

Before the start of the world cup in South Africa every e-tailer was waiting to see the effect it will have in search. Since the last World Cup in Germany  a lot of things have changed and as result no-one could predict the results.

Google have signed an agreement to acquire ITA, a Boston-based software company specializing in organizing airline data, including flight times, availability and prices.

According to Google: “The deal will benefit passengers, airlines and online travel agencies by making it easier for users to comparison shop for flights and airfares and by driving more potential customers to airlines’ and online travel agencies’ websites.”

The most interesting part  is the following chart, outlining exactly where Google sees itself in the new online ecosystem in travel.

It would be interesting to see the reaction of the other major players in this “ecosystem” such as the GDS/Expedia/Tripadvisor and many others.