New…

It was reported a few days ago in the US that users are seeing the top PPC ads on Google Adwords with a pink background and it seems this is now launched in the UK too. Google move from the old blue background to the yellow one in 2007. In the meantime they have tested a lot of different versions. It will be interesting to see if this change increases the CTR!

Google announced on the 28th of June another new feature/extension on PPC ads. The introduction ofseller ratings.

Starting today we’re introducing a new feature, called seller rating extensions, that makes it easier for people to identify highly-rated merchants when they’re searching on Google.com. Seller rating extensions does this by attaching your merchant star rating from Google Product Search to your AdWords ads. These star ratings, aggregated from review sites all around the web, allow people to find merchants that are highly recommended by online shoppers like them.

If your online store is rated in Google Product Search, you have 4 or more stars, and you have at least 30 reviews, you’ll automatically get seller ratings with your ads. Its free and you’ll only be charged if someone clicks on the headline of your ad – clicks on the review link are free. When we did a competitor search yesterday we noticed that the seller rating are now  available in the UK.

Ad Sitelinks allow you to extend the value of your existing AdWords ads by providing additional links to content deep within your site – displaying up to 4 additional destination URLs on your search-based text ad for users to choose from.

Starting this week, Ad Sitelinks will be eligible to appear on select search partner sites in the same format as they currently appear on Google.com. Not yet taking advantage of Ad Sitelinks? Its a good idea to set them up!!

This means Sitelinks could start appearing on site such as ask.com/aol.com/Amazon and many more.

Google launched a new website aiming at educating users on how Google really works.

“As a company, Google focuses on three key areas: Search, Ads and Apps. Search is our core technology; ads are our central business proposition; and apps are the umbrella over our web-based software that you can access anywhere, any time. While each of these has a lot of technology under the hood, the basic tenets for Search, Ads and Apps are very simple. We’ve created some short videos explaining the principles behind our core services.”

All videos are under three minutes long and presented by the product experts, the fist video on how Search works is presented by Matt Cutts.

www.google.com/howgoogleworks