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Ad Sitelinks allow you to extend the value of your existing AdWords ads by providing additional links to content deep within your site – displaying up to 4 additional destination URLs on your search-based text ad for users to choose from.

Starting this week, Ad Sitelinks will be eligible to appear on select search partner sites in the same format as they currently appear on Google.com. Not yet taking advantage of Ad Sitelinks? Its a good idea to set them up!!

This means Sitelinks could start appearing on site such as ask.com/aol.com/Amazon and many more.

Google launched a new website aiming at educating users on how Google really works.

“As a company, Google focuses on three key areas: Search, Ads and Apps. Search is our core technology; ads are our central business proposition; and apps are the umbrella over our web-based software that you can access anywhere, any time. While each of these has a lot of technology under the hood, the basic tenets for Search, Ads and Apps are very simple. We’ve created some short videos explaining the principles behind our core services.”

All videos are under three minutes long and presented by the product experts, the fist video on how Search works is presented by Matt Cutts.

www.google.com/howgoogleworks