PPC Ads

As you might have noticed the last few weeks most of the campaign reports are not available under the Reporting tab but have moved directly into the Campaigns tab. This is mainly because now you can do it all on the same pages where you manage your campaigns, making finding key performance drivers (and acting on your discoveries) faster and easier. In a way this is much better and very helpful for a user to actually run the report and then act by making the relevant changes.

According to Google: In order to focus our efforts on building the most useful reporting tools possible, we are gradually moving the existing reports from the Report Center into the Campaigns tab, then retiring the Report Center entirely.

Although we are not very affected by this as we  run our reports using the Adwords API through our tools I still believe that the Reporting Centre is a great way to optimise the account and find areas to improve. Moreover most professionals and heavy users use the Google Adwords editor tool. Unfortunately though most of the featrures are not available yet.

It was reported a few days ago in the US that users are seeing the top PPC ads on Google Adwords with a pink background and it seems this is now launched in the UK too. Google move from the old blue background to the yellow one in 2007. In the meantime they have tested a lot of different versions. It will be interesting to see if this change increases the CTR!