Videos

Friday Video: The Heineken Football Viral

The last few weeks everyone has been talking about the Old Spice viral videos.  They are pretending he is a real person who will answer questions, it’s taken over Reddit.com and a few other social networking sites: This came first, then this Overall a great campaign that got a lot of attention in the media.

Something though that I really missed was the Heineken video in Italy back in 2009. A great idea with a few good million views and a lot of comments on the blogs. The trap was set in Milan before the big game of AC Milan vs Real Madrid.

Five Great World Cup Videos Ads

In the spirit of the world cup that started on Friday five great video ads:

Nike: Write the Future

Pepsi: Oh Africa

Carlsberg: Team Talk

Coca-Cola: History of Celebration

Puma: Love=Football

Via www.adage.com

Google Adwords Ad Auction Model Explained

A great video that explains all about the Google Adwords ad auction model and quality score.