PPC Ads now with pink background

Posted by admin | Filed under Google Adwords, New..., PPC Ads, What's New?

It was reported a few days ago in the US that users are seeing the top PPC ads on Google Adwords with a pink background and it seems this is now launched in the UK too. Google move from the old blue background to the yellow one in 2007. In the meantime they have tested a lot of different versions. It will be interesting to see if this change increases the CTR!

World Cup, Sunshine and Search Volumes

Posted by admin | Filed under Google, Industry Chat, Latest News, What's New?

Google Retail UK did a short but interesting research on the search volumes for the last few weeks. It’s actually one of the rear times in the UK where we had good weather and a major sporting event. The most interesting part is the graph with the volumes and the industries.

Before the start of the world cup in South Africa every e-tailer was waiting to see the effect it will have in search. Since the last World Cup in Germany a lot of things have changed and as result no-one could predict the results.

Ad SiteLinks on Search Partners

Posted by admin | Filed under Google, Google Adwords, New..., What's New?

Ad Sitelinks allow you to extend the value of your existing AdWords ads by providing additional links to content deep within your site – displaying up to 4 additional destination URLs on your search-based text ad for users to choose from.

Starting this week, Ad Sitelinks will be eligible to appear on select search partner sites in the same format as they currently appear on Google.com. Not yet taking advantage of Ad Sitelinks? Its a good idea to set them up!!

This means Sitelinks could start appearing on site such as ask.com/aol.com/Amazon and many more.

Bing dropping the cash-back program

Posted by admin | Filed under Bing, MSN Adcenter, Microsoft, What's New?

Microsoft/Bing announced they are dropping the cash-back program. Microsoft Cashback promted the searchers to try Bing over other search engines by giving them cash back after buying through a search ad. Bing cash-back was available only in the US and it apparently was very successfully with some merchants. Bing invested a lot of PR and advertising at the launch in the US.

Stay up to date with the Google changes

Posted by admin | Filed under Bing, Google, Google Adwords, Google Analytics, What's New?

skirts image ads 300x101 Stay up to date with the Google changes

Google Product Listing Ads

Google now includes high-profile ads, called Product Listing Ads. These ads display an image accompanied by product name and price. Although Product Listing Ads are included among the paid search ads, they are very different and are currently only limited to a few advertisers in a limited beta mainly in the US and a few in the UK.

Google site links

Google Site Links are additional links that can be listed in the top advertiser’s ad under the paid section for a particular keyword,

usually brand keywords. These additional links allow retailers to drive traffic to specific areas of their website, resulting in a higher

click-through and conversion rate. Sitelinks do help to raise the QTR of your campaigns and as a result the Quality Score of the campaign.

Google Adwords search funnels

To give the retailer additional insight into buyer behaviour, Google recently released AdWords Funnels, a set of reports that show the

clicks that lead to orders and the latency between clicks and conversion. AdWords Search Funnels data is limited to paid search traffic from Google Adwords only at this stage.

Google Product review

Google recently announced a partnership with a product reviews company, Bazaarvoice, enabling user reviews and ratings to

appear within relevant search results. Currently, this feature is only available to retailers who work with Bazaarvoice.

Google Merchant Center—URL Verification

In March, Google announced that all merchants sending product offer information into Google Merchant Center must verify ownership of their domain by May 18 or risk having product data removed from Google Product Search. The whole process takes less than two minutes and you need to do it in order to keep your product listings on Google Merchant Center live.

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