What’s New?

Google once more shows that Mobile is very important to them! The last few years Google is focusing on mobile a lot by helping website owners to make their website more mobile friendly. The latest approach is by Google Sites, they launched a new feature where business onwers can create a simple mobile site within minutes.

They offer six different templates depending on the site you would lke to create with different options for colours. The sites are aimed for small businesses giving them an easy option to create a mobile website for free and with no coding skills.

The video below showcases how easy is to create a mobile website:

The latest version of Google Analytics have been live for some time now and the main advantage is speed! The graphs load fastr and the new menu is a lot more user friendly. Something that changed last week and I personally think is a great new addition is the Map Overlay. You can now see region level maps of over 170 countries! In order to access the map go to Visitors > Demographics > Location report. You can then see the regions for the country you are interested.

To go a level deeper to cities, just click “City”.  Another great feature that Google Analytics rolled out recently — a magnifying glass that appears when cities are clustered closely together. Great addition as in the old interface it was very hard to differentiate areas. For example when looking into London it was almost impossible to see the different areas.

It was reported a few days ago in the US that users are seeing the top PPC ads on Google Adwords with a pink background and it seems this is now launched in the UK too. Google move from the old blue background to the yellow one in 2007. In the meantime they have tested a lot of different versions. It will be interesting to see if this change increases the CTR!

Google Retail UK did a short but interesting research on the search volumes for the last few weeks. It’s actually one of the rear times in the UK where we had good weather and a major sporting event. The most interesting part is the graph with the volumes and the industries.

Before the start of the world cup in South Africa every e-tailer was waiting to see the effect it will have in search. Since the last World Cup in Germany  a lot of things have changed and as result no-one could predict the results.

Ad Sitelinks allow you to extend the value of your existing AdWords ads by providing additional links to content deep within your site – displaying up to 4 additional destination URLs on your search-based text ad for users to choose from.

Starting this week, Ad Sitelinks will be eligible to appear on select search partner sites in the same format as they currently appear on Google.com. Not yet taking advantage of Ad Sitelinks? Its a good idea to set them up!!

This means Sitelinks could start appearing on site such as ask.com/aol.com/Amazon and many more.