How to De-dupe view through’s in Google Adwords

There is was a lot of talk about Google’s View Through conversions.  View-through conversion reporting measures the number of conversions that occurred within 30 days of your display ad appearing for which there was no ad click generated. (It is only available on Google content network.)

A lot of advertisers and agencies started reporting on those metrics but the obvious question was how accurate this data was? Adwords announced yesterday that now you can actually “de-dupe” view through from normal conversions and also now you can extend the conversion window from the standard 30 days.

If you want to “de-dupe” the conversions go to Reporting>Conversions>Click on the action name>then Settings and choose Enable as shown below.

What you will notice is that the number of conversions over the next few days will down but it will not affect the past data. What we recommend is that if you are using any Re-marketing campaigns then do not activate this option. By keeping the  View Through conversion option it will enable you to see how the re-marketing campaigns are performing.

Comments (0) | June 8th, 2010