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Google Acquires ITA Software

Posted by admin | Filed under Google, Industry Chat

Google have signed an agreement to acquire ITA, a Boston-based software company specializing in organizing airline data, including flight times, availability and prices.

According to Google: “The deal will benefit passengers, airlines and online travel agencies by making it easier for users to comparison shop for flights and airfares and by driving more potential customers to airlines’ and online travel agencies’ websites.”

The most interesting part  is the following chart, outlining exactly where Google sees itself in the new online ecosystem in travel.

ita google 1 300x205 Google Acquires ITA Software

It would be interesting to see the reaction of the other major players in this “ecosystem” such as the GDS/Expedia/Tripadvisor and many others.

Comments (0) | July 3rd, 2010

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