Google comparison ads for Credit Cards

Google a few months ago started trialing some comparison ads for terms around “credit cards“. Some of the main credit card providers are participating in the test. Today I noticed that the comparison ads are now lower from the top three and actually separated and named “Google Comparison Ads“.

Google comparison ads 300x136 Google comparison ads for Credit Cards

I can only pressume that getting top position for a very competitive term like “credit cards” that costs more than £10 per click and not allowing the other providers to bid wasn’t a good idea.

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