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How impressions are counted with Google Instant

Google posted the following regarding impressions with Google Instant. I think its worth understanding the difference as this is going to affect your CTR/Quality Score of your account. We also added a screenshot which might make it easier.

When someone searches using Google Instant, ad impressions are counted in these situations:

  • The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).
  • The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.
  • The user stops typing, and the results are displayed for a minimum of three seconds.

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