World Cup, Sunshine and Search Volumes

Google Retail UK did a short but interesting research on the search volumes for the last few weeks. It’s actually one of the rear times in the UK where we had good weather and a major sporting event. The most interesting part is the graph with the volumes and the industries.

Google June July 300x188 World Cup, Sunshine and Search Volumes

Before the start of the world cup in South Africa every e-tailer was waiting to see the effect it will have in search. Since the last World Cup in Germany  a lot of things have changed and as result no-one could predict the results.

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