The End Of YouTube Unskippable

YouTube recently announced the news that they will be stopping 30-second unskippable ads come 2018. While these longer non-skippable ads will be no more, it will still be possible to make shorter formats such as the 15 or 20 seconds skippable. Upon hearing this news,...

Top 10 PPC Changes in 2016

Just before the end of the year, we are trying to summarise some of the biggest changes that took place in PPC. This year we have to admit it’s been tough to summarise the top changes in a list of the 10 biggest changes, as so many changes took place. Google...

Introducing Visual Sitelinks

When it comes to PPC, it’s all about enriching your ads. A simple, yet very effective way of doing this is by making use of the ad extension options that we are given by Google. Whether it is sitelinks, callouts, structured snippets or one of many (and ever...