by Mirza | Jan 23, 2018 | Uncategorized
Released in beta earlier this year, Life Event Targeting is now available to all users! A new addition to Google’s audience targeting capabilities, this variation allows advertisers to target users around major life events. At the moment it’s only a handful of events,...
by Sophie Jones | Oct 27, 2017 | Uncategorized
“Alexa! How will voice-commanded assistants transform the way people search and the world of digital marketing?” Even though assistants, such as Alexa, cannot yet answer such complex questions (many would say thankfully), they have invaded our homes and...
by Sophie Jones | Jun 16, 2017 | Uncategorized
Hello everyone, it’s sunny, it’s Friday and it’s time for our weekly reading list. Here at Stellar Search, we have picked two hot topics this week; the latest periodic table of SEO success factors and why ‘good’ isn’t good enough in Google Shopping....
by StellarSearch | Jan 28, 2015 | Opinion, Tips, Tools, Uncategorized
We thought this week we would share some of the tools that are out there to help improve on site conversions rate which don’t cost the Earth. There are professional tools such as Maxamiser or Optimizely which are great for A/B testing, multivariate testing and...
by StellarSearch | Oct 18, 2014 | Uncategorized
A hotly debated subject among online marketeers at the moment, is that of the EU Cookie Directive. The reason its such a ‘hotly debated’ subject is because no one really knows what the hell is going on! For those of you who dont know what this is all...
