Life Event Targeting Now Available in AdWords

Life Event Targeting Now Available in AdWords

Released in beta earlier this year, Life Event Targeting is now available to all users! A new addition to Google’s audience targeting capabilities, this variation allows advertisers to target users around major life events. At the moment it’s only a handful of events,...
The Implications of Voice-Commanded Search

The Implications of Voice-Commanded Search

“Alexa! How will voice-commanded assistants transform the way people search and the world of digital marketing?” Even though assistants, such as Alexa, cannot yet answer such complex questions (many would say thankfully), they have invaded our homes and...