Our View On Digital Strategy
As digital marketing continues to evolve the importance of having an integrated digital strategy and ensuring that individual channels do not work in
The Stellar Search Difference In Digital Strategy
Why our clients chose Stellar Search when it comes to managing their overall Digital Strategy:
Integratedapproach with strategic guidance on where to spend your digital budgets across channels. insights based across channels with different weighted attribution analysis to understand the true value that each channel is delivering in terms of performance. Data driven
- Looking beyond
lastclick when it comes to measurement and understanding the value of assisted conversions and their associated attributed values to ensure that each channel is delivering at both the start and the end of the customer journey.
- Cannibalization analysis of how each channel is working together and whether marketing channels are cannibalizing each other when attracting new customers.
These advanced tactics will help our clients understand where best to spend their digital budgets to maximize the return and performance as a whole.
Our Approach To Digital Strategy
- Channel Integration
- The Halo Effect
- Channel Cannibalization
- Budget Management
- Forecasting & Insights