FAQ: Pay Per Click
What is Pay-Per-Click?
Pay per click (PPC, also known as paid search) is an advertising model used on search engines, advertising networks, and content websites/blogs. Advertisers only pay when a user actually clicks on an advert to visit the advertiser’s website. Advertisers bid on keywords that their target market will use as search terms when they are looking for their product or service.
When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s advert may be shown. These adverts are called a “Sponsored Link” or “Sponsored Adverts” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.
With Pay Per Click, you only reach people interested in your products and services. This is because your ad only gets displayed to people seeking information related to the keywords chosen. So instead of looking for an audience, you’ve got an audience that’s looking for you.
Only pay when people click through to your site.
One reason pay per click ads have such incredible ROI (return on investment) is that your “I” is so little. You decide what you’re willing to pay for each click on your ad, and you place a limit on what you’d like to spend each day (there is no minimum spending requirement). Your cost-per-click could be as low as £0.5. And here is the best part – you only pay when people click on your ad. That means you’re investing in definite leads, not hit-or-miss ads.
See what’s working. Then do it again.
Unlike other advertising, you can do more than just put your pay per click ads out there, cross your fingers, and hold your breath. Instead, with online tracking tools, you can keep a close watch on their effectiveness to determine which of your ads are generating the most clicks and which are converting to sales, leads, sign-ups, downloads or page views. And, your ads can be continually altered and refined to drive even better results.
