Pay Per Click Management

Pay per click (PPC, also known as paid search) is an advertising model used on search engines, advertising networks, and content websites/blogs. Advertisers only pay when a user actually clicks on an advert to visit the advertiser’s website. Advertisers bid on keywords that their target market will use as search terms when they are looking for their product or service.

When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s advert may be shown. These adverts are called a “Sponsored Link” or “Sponsored Adverts” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

With Pay Per Click, you only reach people interested in your products and services. This is because your ad only gets displayed to people seeking information related to the keywords chosen. So instead of looking for an audience, you’ve got an audience that’s looking for you. StellarSearch offers PPC management for Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.
The key services we offer here at Stellar Search are:

-    Expert Detailed Keyword Analysis
-    Dedicated Account Management
-    Google AdWords Professionals
-    Expert ROI Analysis
-    Landing Page Optimisation
-    Website Conversion Optimisation
-    Weekly & Monthly Activity Report
-    Phone & Email Support