by Mirza | Dec 21, 2018 | Uncategorized
2018 has been a busy year for digital with endless updates from Google, Facebook embroiled in scandal and Amazon set to become the third largest advertising platform. Here are some of our thought’son what’s coming in 2019 in paid media… Optimisers shift to...
by Mirza | Nov 20, 2018 | eCommerce, Google
Updates to Merchant Promotions: Everything You Need to Know Here’s everything you need to know about the latest Merchant Promotions in Google Merchant Center. For this Black Friday season, the Promotions section on GMC has had an update, offering far more flexibility....
by Mirza | Nov 16, 2018 | eCommerce, Internet Stats, Trends
Singles’ Day in China: What’s It All About? Singles’ Day in China is a pretty big deal. By far the country’s, and indeed the world’s, biggest e-commerce day, this year saw customers spend a whopping $30bn! But what makes this one celebration SO popular when it comes...
by Mirza | Nov 8, 2018 | Facebook, Facebook Ads, Facebook PPC
The digital landscape is one of constant change and innovation. Given that it’s so rich in ideas, merchants are naturally going to be looking for better ways of doing things, namely tracking advertising performance. After all, when it comes to keeping an eye on...
by Mirza | Jan 23, 2018 | Uncategorized
Released in beta earlier this year, Life Event Targeting is now available to all users! A new addition to Google’s audience targeting capabilities, this variation allows advertisers to target users around major life events. At the moment it’s only a handful of events,...
