by Stelios | Apr 3, 2017 | Analytics, Apps, Tools
All we’ve heard in the past few years is how quickly the mobile market is growing and statistics of smartphone usage are constantly thrown at us left and right. One of the most fascinating parts of having a smartphone is the ability for users to select what...
by Stelios | Mar 30, 2017 | Google Adwords, PPC Ads, What's New?
Recently Google announced that, by the end of March, cross device conversions will be fully and automatically integrated in “Conversions” column. While before we had the power of choice in our hands, being able to decide if we wanted to integrate cross device...
by Stelios | Mar 8, 2017 | Google Adwords, Video Ads, YouTube
YouTube recently announced the news that they will be stopping 30-second unskippable ads come 2018. While these longer non-skippable ads will be no more, it will still be possible to make shorter formats such as the 15 or 20 seconds skippable. Upon hearing this news,...
by Stelios | Jan 13, 2017 | Instagram, What's New?
Instagram was born to allow users to share image content in a clean, ad-free platform, directly from their smartphone. In the past year, we have seen this channel going through some major changes – it reformed the logo and design, it followed the Snapchat trend and...
by Stelios | Dec 29, 2016 | Google, Google Adwords
Just before the end of the year, we are trying to summarise some of the biggest changes that took place in PPC. This year we have to admit it’s been tough to summarise the top changes in a list of the 10 biggest changes, as so many changes took place. Google...
