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Bing are continuing to bring out new updates to MSN AdCenter for advertisers with their latest extension…mobile app extensions.

Advertisers can promote app installs and web traffic at the same time by including App Extensions in search ads on Bing. With App Extensions, advertisers can track app installs as conversions and automatically send users to the right app store. App Extensions work across devices including smartphones, tablets and PCs.

Why Should Advertisers Use App Extensions?

  • More customers. Promote app installs as a clear call to action within advertisers ads to increase installs and customer interaction.
  • Detailed reporting. Track clicks and app installs as conversions alongside other performance measurements.
  • Ease of use. Manage App Extensions in flexible ways to meet an advertisers needs, in campaigns or ad groups. Plus, advertisers can take advantage of automatic updates of information from the app store, such as icons and ratings.
  • Smart detection. Advertisers can send customers to the right app store with automatic detection of their device and operating system.

You can also combine App Extensions with additional extensions, such as Sitelink Extensions, to make your ads even more effective.

Stellar Search are pleased to see Bing bringing out more updates and catching up with Google in terms of the features that they offer to advertisers. We have implemented Mobile App Extensions for our clients such as notonthehighstreet.com  and you can see an example of a Bing Mobile App Extension for notonthehighstreet.com gifts for her keyword search in Mobile.

 

Bing Mobile App Extensions

Bing Mobile App Extensions

The ad looks really good taking up a large amount of real estate within the SERP with review, social, sitelinks and app extensions, giving notonthehighstreet.com a competitive edge over other advertisers competing within the auctions.

For more information regarding the Bing Mobile Apps or any of the latest innovations from Bing or Google, please do not hesitate to contact Stellar Search on hello@stellarsearch.co.uk.