by Anna | Jan 8, 2020 | SEO
Online Travel Agencies (OTAs) are now an essential part of the travel industry, yet search results often mystify hotel and channel managers. Each OTA has its own algorithm, meaning that there’s not always a clear reason why one property rankings higher than another.In...
by Anna | Jan 7, 2020 | Latest News, Tips, What's New?
From Greta Thunberg and other young people leading the Global Climate Strikes to Labour having their lowest number of seats since 1935, 2019 has been one hell of a ride. Notable shifts have also been felt across the marketing industry, from the ban of junk food and...
by Anna | Oct 29, 2019 | Facebook, Social Media, Tips
The thumbs-up button is Facebook’s most recognisable symbol. It’s become so synonymous with the company that it’s hard to imagine using the channel without the Like button. Since Facebook launched in 2004 there have been over 1.13 trillion likes – that’s...
by Anna | Oct 11, 2019 | Amazon, Black Friday, eCommerce, Facebook, Facebook PPC, Google, Google Adwords, Google Shopping, Instragram, Mobile, Social Media
Infamous for scenes of people racing into shops and scrabbling over the last flat screen television, the Black Friday weekend is now the biggest online shopping period of the year, with sales growing from £810 million in 2014 to £1.49 billion last year on Black Friday...
by Rob Keal | Jul 9, 2019 | Amazon, eCommerce, Google, Google Shopping, Industry Chat, Latest News, Trends
A trailblazer in the world of online shopping, Amazon – the king of e-commerce – has been changing the way we buy things since day one. And now, its advertising model is rubbing off on retailers too. According to eMarketer, Amazon became the third largest advertising...
