by Anna | Feb 27, 2020 | Amazon, blog, PPC Ads
In today’s complex e-commerce world customer journeys are changing with more consumers using Amazon to shop for products rather than going through traditional search engines.Аmazon has become a phenomenon of 21st century retail by completely changing the way we shop....
by Anna | Feb 20, 2020 | blog, SEO
In the past, PR and SEO were two completely separate teams; each with their own way of working and set of KPIs. However, recently we have come to realise that our marketing and communications channels should not be siloed, and in fact, PR and SEO teams can work well...
by Anna | Feb 12, 2020 | blog, Stellar Search, What's New?
Last week we were invited to Mircosoft’s HQ in Dublin, where we were encouraged to think beyond building and optimising campaigns, beyond targets and budgets – Agencies and companies alike were encouraged to look at themselves instead.As Digital Marketers, we...
by Anna | Feb 12, 2020 | blog, Google, Google Shopping
Machine learning and automation campaigns on Google keep going from strength to strength as they continue to adjust their algorithms and improve their automation offering. Smart Shopping is one of their newest campaign types, which selects the right bid for every...
by Anna | Feb 11, 2020 | blog, Stellar Search
We are excited to announce our new Paid Media Executive, Vanessa Geissler. We asked Vanessa a few questions to get to know her better, here’s what she had to say… What’s your role at Stellar Search? Paid Media Executive. Why did you choose Stellar Search? Stellar...
