by Ellie | Aug 4, 2020 | blog, eCommerce, Google, Google Shopping
Another platform looking to enhance its shopping experience is Google. The search engine’s intriguingly named R&D division, Area 120, has developed Shoploop, a new “shoppable video” service. Released with relatively little fanfare, Shoploop is pitched as “an...
by Ellie | Aug 3, 2020 | blog, eCommerce, Instagram
A few weeks ago, we reported on Instagram’s plans to develop its social shopping offering and we’re now beginning to see what its enhanced e-commerce experience will look like. On July 16 the social media platform launched Instagram Shop in the US, ahead of a global...
by Ellie | Jul 22, 2020 | blog, Facebook, Paid SOcial
It’s fair to say that Facebook has endured a challenging 2020. After COVID-19 caused its CPMs to crash in March, the social media giant’s post-pandemic recovery suffered a significant setback in June, when the Stop Hate For Profit campaign led to hundreds of brands...
by Ellie | Jul 21, 2020 | blog, iPhone, Online news, Re-Marketing
You may have read that Apple has effectively killed the IDFA (Identifier for Advertisers), sending tremors through the mobile marketing industry. With the release of iOS 14 in September, Apple has decided to give users a clear IDFA opt-in, which will almost...
by Ellie | Jul 20, 2020 | blog, Stellar Search, Trends
We’re seeing increasing evidence that the COVID-19 boosted surge in online retail is here to stay. Even after retail stores reopened on June 15, online retail revenue continued to grow. Indeed, on the day shops across the UK reopened, e-commerce revenue was up 41%...
