by Nicola | Aug 6, 2020 | Amazon, blog, Latest News
Amazon will postpone Prime Day because of the coronavirus pandemic but has yet to provide a new date. The company told third-party sellers earlier this month to mark Oct. 5 as a placeholder date for the shopping event, which is usually held in mid-July. Amazon said it...
by Nicola | Feb 27, 2020 | Amazon, blog, PPC Ads
In today’s complex e-commerce world customer journeys are changing with more consumers using Amazon to shop for products rather than going through traditional search engines. Аmazon has become a phenomenon of 21st century retail by completely changing the way we shop....
by Nicola | Jan 29, 2020 | Amazon, Black Friday, blog, eCommerce, Facebook, Facebook PPC, Google, PPC Ads, Social Media
The numbers are in, and sales in the UK over the Black Friday weekend skyrocketed by 16.5%, with Barclaycard announcing that a groundbreaking number of transactions were recorded between the hours of 1pm to 2pm, with 1,184 per second, up 9% from last year. Our...
by Nicola | Oct 11, 2019 | Amazon, Black Friday, eCommerce, Facebook, Facebook PPC, Google, Google Adwords, Google Shopping, Instragram, Mobile, Social Media
Infamous for scenes of people racing into shops and scrabbling over the last flat screen television, the Black Friday weekend is now the biggest online shopping period of the year, with sales growing from £810 million in 2014 to £1.49 billion last year on Black Friday...
by Nicola | Jul 9, 2019 | Amazon, eCommerce, Google, Google Shopping, Industry Chat, Latest News, Trends
A trailblazer in the world of online shopping, Amazon – the king of e-commerce – has been changing the way we buy things since day one. And now, its advertising model is rubbing off on retailers too. According to eMarketer, Amazon became the third largest advertising...
by Nicola | Feb 15, 2019 | Amazon, eCommerce, Graphs, Industry Chat, Latest News, Tools, Trends, Voice Search
The future looks bright for voice search. If you search online for these words – or any version of them – you’ll be met with many grand forecasts and strong convictions. Although no-one can know exactly what’s going to happen for sure, it’s good to know that voice...
