by Nicola | Aug 4, 2020 | blog, eCommerce, Google, Google Shopping
Another platform looking to enhance its shopping experience is Google. The search engine’s intriguingly named R&D division, Area 120, has developed Shoploop, a new “shoppable video” service. Released with relatively little fanfare, Shoploop is pitched as “an...
by Nicola | Aug 3, 2020 | blog, eCommerce, Instagram
A few weeks ago, we reported on Instagram’s plans to develop its social shopping offering and we’re now beginning to see what its enhanced e-commerce experience will look like. On July 16 the social media platform launched Instagram Shop in the US, ahead of a global...
by Nicola | Jul 10, 2020 | blog, eCommerce
McKinsey & Company has released an interesting report, titled The endgame for postal networks: How to win in the age of e-commerce, that explores the strategic issues faced by postal networks in the e-commerce age. The report highlights tactics that it claims can...
by Nicola | Jul 9, 2020 | blog, eCommerce, Google, Google Shopping
The COVID-19 pandemic has undoubtedly accelerated retail’s inevitable shift towards eCommerce. With so many businesses scrambling to find online solutions to replace bricks-and-mortar trading during lockdown, new opportunities to reach customers are starting to...
by Nicola | Mar 16, 2020 | blog, eCommerce, Google, Mother's Day, SEO, Tips
Once a year, we celebrate our amazing mothers, and all the love, support and invaluable advice they give us. On the day itself, thousands of mums all over the UK receive Mother’s Day cards, flowers, chocolates and other gifts, and are often treated to a special lunch...
by Nicola | Jan 29, 2020 | Amazon, Black Friday, blog, eCommerce, Facebook, Facebook PPC, Google, PPC Ads, Social Media
The numbers are in, and sales in the UK over the Black Friday weekend skyrocketed by 16.5%, with Barclaycard announcing that a groundbreaking number of transactions were recorded between the hours of 1pm to 2pm, with 1,184 per second, up 9% from last year. Our...
