by Anna | Oct 11, 2019 | Amazon, Black Friday, eCommerce, Facebook, Facebook PPC, Google, Google Adwords, Google Shopping, Instragram, Mobile, Social Media
Infamous for scenes of people racing into shops and scrabbling over the last flat screen television, the Black Friday weekend is now the biggest online shopping period of the year, with sales growing from £810 million in 2014 to £1.49 billion last year on Black Friday...
by Rob Keal | Jul 9, 2019 | Amazon, eCommerce, Google, Google Shopping, Industry Chat, Latest News, Trends
A trailblazer in the world of online shopping, Amazon – the king of e-commerce – has been changing the way we buy things since day one. And now, its advertising model is rubbing off on retailers too. According to eMarketer, Amazon became the third largest advertising...
by Rob Keal | Feb 15, 2019 | Amazon, eCommerce, Graphs, Industry Chat, Latest News, Tools, Trends, Voice Search
The future looks bright for voice search. If you search online for these words – or any version of them – you’ll be met with many grand forecasts and strong convictions. Although no-one can know exactly what’s going to happen for sure, it’s good to know that voice...
by Rob Keal | Jan 11, 2019 | Amazon, eCommerce, Industry Chat, Online news, Tools
Whatever you’re marketing to consumers, whether it’s a product or a service, one of your main focuses should be understanding and keeping up to date with the latest trends in all things digital. Amazon is now the third largest advertising platform behind Google and...
by Mirza | Nov 20, 2018 | eCommerce, Google
Updates to Merchant Promotions: Everything You Need to Know Here’s everything you need to know about the latest Merchant Promotions in Google Merchant Center. For this Black Friday season, the Promotions section on GMC has had an update, offering far more flexibility....
by Mirza | Nov 16, 2018 | eCommerce, Internet Stats, Trends
Singles’ Day in China: What’s It All About? Singles’ Day in China is a pretty big deal. By far the country’s, and indeed the world’s, biggest e-commerce day, this year saw customers spend a whopping $30bn! But what makes this one celebration SO popular when it comes...
