by Mirza | Nov 8, 2018 | Facebook, Facebook Ads, Facebook PPC
The digital landscape is one of constant change and innovation. Given that it’s so rich in ideas, merchants are naturally going to be looking for better ways of doing things, namely tracking advertising performance. After all, when it comes to keeping an eye on...
by Stelios | Jul 25, 2016 | Facebook, Facebook Ads, Facebook PPC, Paid SOcial, Social Media
Facebook recently updated their Custom Audience tool. It now allows you to directly sort column out within the tool rather than spending valuable time trying to sort our heavy CSV. files. The new features include manual column mapping for Copy & Paste options....
by Stelios | Jul 15, 2016 | Facebook, Facebook Ads, Facebook PPC, Paid SOcial
All Marketeers should now know who powerful Facebook targeting is. One of the key features Facebook Ads offers is the ability to create custom audiences. This can either be using Customer database (email lists) or creating the audience from scratch based on desired...
by Stelios | Feb 14, 2016 | Facebook PPC, How to, Paid SOcial, Social Media, Tips
For those new to the Facebook Ads environment, understanding how to structure Paid Facebook Ads campaigns can become very frustrating. Targeting possibilities being nearly infinite through Facebook, Optimisation capacities are sadly not as developed. Therefore, you...
by Stelios | Feb 4, 2016 | Facebook, Facebook PPC, How to, Latest News
Breaking News: Facebook Ads Manager now allows “Hourly Breakdown” of campaign performance! To find this new reporting option, simply go into Ads Manager, click “Breakdown”, and under “Delivery” you can select the following: Time of Day by Ad...
by Stelios | Jan 21, 2016 | Facebook PPC, Google, Google Adwords, Google Analytics, PPC Ads, Re-Marketing, Trends
Up to recently, Paid advertising was almost entirely based on the use of Keywords to target audiences at the bottom of the purchase funnel. For example, someone looking for a new shirts would go online and type something like “buy formal shirts online” or...
