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5 Things We Learnt from Black Friday in 2019

5 Things We Learnt from Black Friday in 2019

by Nicola | Jan 29, 2020 | Amazon, Black Friday, blog, eCommerce, Facebook, Facebook PPC, Google, PPC Ads, Social Media

The numbers are in, and sales in the UK over the Black Friday weekend skyrocketed by 16.5%, with Barclaycard announcing that a groundbreaking number of transactions were recorded between the hours of 1pm to 2pm, with 1,184 per second, up 9% from last year.  Our...
5 E-Commerce Tips for Black Friday

5 E-Commerce Tips for Black Friday

by Nicola | Oct 11, 2019 | Amazon, Black Friday, eCommerce, Facebook, Facebook PPC, Google, Google Adwords, Google Shopping, Instragram, Mobile, Social Media

Infamous for scenes of people racing into shops and scrabbling over the last flat screen television, the Black Friday weekend is now the biggest online shopping period of the year, with sales growing from £810 million in 2014 to £1.49 billion last year on Black Friday...

Facebook Attribution: What Is It and How Can It Benefit Your Business?

by Mirza | Nov 8, 2018 | Facebook, Facebook Ads, Facebook PPC

The digital landscape is one of constant change and innovation. Given that it’s so rich in ideas, merchants are naturally going to be looking for better ways of doing things, namely tracking advertising performance. After all, when it comes to keeping an eye on...

Facebook Custom Audience Tool Update

by Stelios | Jul 25, 2016 | Facebook, Facebook Ads, Facebook PPC, Paid SOcial, Social Media

Facebook recently updated their Custom Audience tool. It now allows you to directly sort column out within the tool rather than spending valuable time trying to sort our heavy CSV. files. The new features include manual column mapping for Copy & Paste options....

Facebook – Audience Overlapping Tool

by Stelios | Jul 15, 2016 | Facebook, Facebook Ads, Facebook PPC, Paid SOcial

All Marketeers should now know who powerful Facebook targeting is. One of the key features Facebook Ads offers is the ability to create custom audiences. This can either be using Customer database (email lists) or creating the audience from scratch based on desired...

Facebook Ads Campaign Structure – Best Practice

by Stelios | Feb 14, 2016 | Facebook PPC, How to, Paid SOcial, Social Media, Tips

For those new to the Facebook Ads environment, understanding how to structure Paid Facebook Ads campaigns can become very frustrating. Targeting possibilities being nearly infinite through Facebook, Optimisation capacities are sadly not as developed. Therefore, you...
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