by Mirza | Nov 8, 2018 | Facebook, Facebook Ads, Facebook PPC
The digital landscape is one of constant change and innovation. Given that it’s so rich in ideas, merchants are naturally going to be looking for better ways of doing things, namely tracking advertising performance. After all, when it comes to keeping an eye on...
by Amber | Jun 30, 2017 | Facebook
Today it’s time to talk about Facebook improvement on advertiser’s side. Currently, Facebook innovates constantly but there are many parts which are very useful for advertisers to measure the effectiveness of their ads & customers experience on brands’ website....
by Stelios | Jul 25, 2016 | Facebook, Facebook Ads, Facebook PPC, Paid SOcial, Social Media
Facebook recently updated their Custom Audience tool. It now allows you to directly sort column out within the tool rather than spending valuable time trying to sort our heavy CSV. files. The new features include manual column mapping for Copy & Paste options....
by Stelios | Jul 15, 2016 | Facebook, Facebook Ads, Facebook PPC, Paid SOcial
All Marketeers should now know who powerful Facebook targeting is. One of the key features Facebook Ads offers is the ability to create custom audiences. This can either be using Customer database (email lists) or creating the audience from scratch based on desired...
by Stelios | Feb 4, 2016 | Facebook, Facebook PPC, How to, Latest News
Breaking News: Facebook Ads Manager now allows “Hourly Breakdown” of campaign performance! To find this new reporting option, simply go into Ads Manager, click “Breakdown”, and under “Delivery” you can select the following: Time of Day by Ad...
by Stelios | Jan 27, 2016 | Facebook, Instagram
Although they’ve been in testing for the past year or so, Instagram ads only became publicly available during the final quarter of last year. We’ve been using them in various ways, shapes and forms for some time – and have picked up a whole host of...
