by Ellie | Jul 22, 2020 | blog, Facebook, Paid SOcial
It’s fair to say that Facebook has endured a challenging 2020. After COVID-19 caused its CPMs to crash in March, the social media giant’s post-pandemic recovery suffered a significant setback in June, when the Stop Hate For Profit campaign led to hundreds of brands...
by Ellie | Jul 8, 2020 | Analytics, blog, Facebook
As countries across the globe tentatively emerge from lockdown, it remains hard to assess COVID-19’s lasting impact on consumer behaviour. But, while uncertainty continues to predominate, it’s important to contemplate the post-pandemic commercial landscape. Facebook’s...
by Anna | Jan 29, 2020 | Amazon, Black Friday, blog, eCommerce, Facebook, Facebook PPC, Google, PPC Ads, Social Media
The numbers are in, and sales in the UK over the Black Friday weekend skyrocketed by 16.5%, with Barclaycard announcing that a groundbreaking number of transactions were recorded between the hours of 1pm to 2pm, with 1,184 per second, up 9% from last year. Our...
by Anna | Oct 29, 2019 | Facebook, Social Media, Tips
The thumbs-up button is Facebook’s most recognisable symbol. It’s become so synonymous with the company that it’s hard to imagine using the channel without the Like button. Since Facebook launched in 2004 there have been over 1.13 trillion likes – that’s...
by Anna | Oct 11, 2019 | Amazon, Black Friday, eCommerce, Facebook, Facebook PPC, Google, Google Adwords, Google Shopping, Instragram, Mobile, Social Media
Infamous for scenes of people racing into shops and scrabbling over the last flat screen television, the Black Friday weekend is now the biggest online shopping period of the year, with sales growing from £810 million in 2014 to £1.49 billion last year on Black Friday...
by Mirza | Nov 8, 2018 | Facebook, Facebook Ads, Facebook PPC
The digital landscape is one of constant change and innovation. Given that it’s so rich in ideas, merchants are naturally going to be looking for better ways of doing things, namely tracking advertising performance. After all, when it comes to keeping an eye on...
