What is the Google content network? The Google content network reaches 80% of global internet users — making it the world’s #1 ad network. Thousands of advertisers use Google to reach users on hundreds of thousands of web sites across all industries, from...
Google announced that as of yesterday, interest categories are now available to all AdWords advertisers. Interest categories are a good way of exposing your content campaigns to more users within the display network. We always recommend that client set up a...
Search and Display network (or Content network) are two different …. but sometimes advertisers confuse them. The graph below separates the two and explains the different mindset of the users. It’s very important to remember that when a user is searching...
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