by Anna | Feb 12, 2020 | blog, Google, Google Shopping
Machine learning and automation campaigns on Google keep going from strength to strength as they continue to adjust their algorithms and improve their automation offering. Smart Shopping is one of their newest campaign types, which selects the right bid for every...
by Anna | Oct 11, 2019 | Amazon, Black Friday, eCommerce, Facebook, Facebook PPC, Google, Google Adwords, Google Shopping, Instragram, Mobile, Social Media
Infamous for scenes of people racing into shops and scrabbling over the last flat screen television, the Black Friday weekend is now the biggest online shopping period of the year, with sales growing from £810 million in 2014 to £1.49 billion last year on Black Friday...
by Rob Keal | Jul 9, 2019 | Amazon, eCommerce, Google, Google Shopping, Industry Chat, Latest News, Trends
A trailblazer in the world of online shopping, Amazon – the king of e-commerce – has been changing the way we buy things since day one. And now, its advertising model is rubbing off on retailers too. According to eMarketer, Amazon became the third largest advertising...
by Stelios | Oct 8, 2015 | Comparison Shopping Engines, eCommerce, Google Adwords, Google Shopping, New..., Online news, PPC Ads
Google Merchant Promotions have been running for some time but the whole process sometimes its time consuming and also confusing when it come down to the promotions and what is allowed. Merchant promotions give you the opportunity to highlight the benefit of...
by Stelios | Jul 31, 2015 | Google Adwords, Google Shopping, Stellar Search
In the second part of showing how Stellar Search are leading the way when it comes to our thinking around digital marketing, we thought we would share our latest whitepaper on our approach to Google Shopping. Our article is around ‘Maximising Google Shopping...
by Stelios | Apr 14, 2015 | Google Adwords, Google Shopping, Internet Stats, Opinion, Reports, Stellar Search
Stellar Search are specialists in digital marketing for retailers and we are often asked by our partners what promotions they should run in order to help the performance of their digital channels. As a result we thought we would run our own consumer research study to...
