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5 E-Commerce Tips for Black Friday

5 E-Commerce Tips for Black Friday

by Anna | Oct 11, 2019 | Amazon, Black Friday, eCommerce, Facebook, Facebook PPC, Google, Google Adwords, Google Shopping, Instragram, Mobile, Social Media

Infamous for scenes of people racing into shops and scrabbling over the last flat screen television, the Black Friday weekend is now the biggest online shopping period of the year, with sales growing from £810 million in 2014 to £1.49 billion last year on Black Friday...
More Retailers Are Copying the Amazon Model – What Does This Mean?

More Retailers Are Copying the Amazon Model – What Does This Mean?

by Rob Keal | Jul 9, 2019 | Amazon, eCommerce, Google, Google Shopping, Industry Chat, Latest News, Trends

A trailblazer in the world of online shopping, Amazon – the king of e-commerce – has been changing the way we buy things since day one. And now, its advertising model is rubbing off on retailers too. According to eMarketer, Amazon became the third largest advertising...

Google Merchant Centre Promotions Quick Guide

by Stelios | Oct 8, 2015 | Comparison Shopping Engines, eCommerce, Google Adwords, Google Shopping, New..., Online news, PPC Ads

Google Merchant Promotions have been running for some time but the whole process sometimes its time consuming and also confusing when it come down to the promotions and what is allowed.  Merchant promotions give you the opportunity to highlight the benefit of...

The Stellar Search Difference – Part 2: Maximising Google Shopping Campaigns Performance

by Stelios | Jul 31, 2015 | Google Adwords, Google Shopping, Stellar Search

In the second part of  showing how Stellar Search are leading the way when it comes to our thinking around digital marketing, we thought we would share our latest whitepaper on our approach to Google Shopping. Our article is around ‘Maximising Google Shopping...

Free Delivery? Free Returns? A Guide for Online Retailers as to what is Important to Consumers

by Stelios | Apr 14, 2015 | Google Adwords, Google Shopping, Internet Stats, Opinion, Reports, Stellar Search

Stellar Search are specialists in digital marketing for retailers and we are often asked by our partners what promotions they should run in order to help the performance of their digital channels. As a result we thought we would run our own consumer research study to...

Best Practice Guide to Google Shopping for Retailers

by Stelios | Apr 2, 2015 | Google Adwords, Google Shopping, How to, Stellar Search, Tips

Google Shopping Stellar Search have great expertise in Google Shopping due to our background in running PPC accounts for our retail clients. As a result we have created our own best practice guide for retailers to maximise the performance of their Google Shopping...

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Recent Posts

  • 4 Strategies for Overcoming Facebook’s Removal of Likes
  • 5 E-Commerce Tips for Black Friday
  • More Retailers Are Copying the Amazon Model – What Does This Mean?
  • Voice Search: The Value of Alexa Skills
  • Amazon Ads: Everything You Need to Know
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