by Nicola | Aug 4, 2020 | blog, eCommerce, Google, Google Shopping
Another platform looking to enhance its shopping experience is Google. The search engine’s intriguingly named R&D division, Area 120, has developed Shoploop, a new “shoppable video” service. Released with relatively little fanfare, Shoploop is pitched as “an...
by Nicola | Jul 9, 2020 | blog, eCommerce, Google, Google Shopping
The COVID-19 pandemic has undoubtedly accelerated retail’s inevitable shift towards eCommerce. With so many businesses scrambling to find online solutions to replace bricks-and-mortar trading during lockdown, new opportunities to reach customers are starting to...
by Nicola | Feb 12, 2020 | blog, Google, Google Shopping
Machine learning and automation campaigns on Google keep going from strength to strength as they continue to adjust their algorithms and improve their automation offering. Smart Shopping is one of their newest campaign types, which selects the right bid for every user...
by Nicola | Oct 11, 2019 | Amazon, Black Friday, eCommerce, Facebook, Facebook PPC, Google, Google Adwords, Google Shopping, Instragram, Mobile, Social Media
Infamous for scenes of people racing into shops and scrabbling over the last flat screen television, the Black Friday weekend is now the biggest online shopping period of the year, with sales growing from £810 million in 2014 to £1.49 billion last year on Black Friday...
by Nicola | Jul 9, 2019 | Amazon, eCommerce, Google, Google Shopping, Industry Chat, Latest News, Trends
A trailblazer in the world of online shopping, Amazon – the king of e-commerce – has been changing the way we buy things since day one. And now, its advertising model is rubbing off on retailers too. According to eMarketer, Amazon became the third largest advertising...
by Stelios | Oct 8, 2015 | Comparison Shopping Engines, eCommerce, Google Adwords, Google Shopping, New..., Online news, PPC Ads
Google Merchant Promotions have been running for some time but the whole process sometimes its time consuming and also confusing when it come down to the promotions and what is allowed. Merchant promotions give you the opportunity to highlight the benefit of...
