by Anna | Oct 11, 2019 | Amazon, Black Friday, eCommerce, Facebook, Facebook PPC, Google, Google Adwords, Google Shopping, Instragram, Mobile, Social Media
Infamous for scenes of people racing into shops and scrabbling over the last flat screen television, the Black Friday weekend is now the biggest online shopping period of the year, with sales growing from £810 million in 2014 to £1.49 billion last year on Black Friday...
by Rob Keal | Jul 9, 2019 | Amazon, eCommerce, Google, Google Shopping, Industry Chat, Latest News, Trends
A trailblazer in the world of online shopping, Amazon – the king of e-commerce – has been changing the way we buy things since day one. And now, its advertising model is rubbing off on retailers too. According to eMarketer, Amazon became the third largest advertising...
by Mirza | Nov 20, 2018 | eCommerce, Google
Updates to Merchant Promotions: Everything You Need to Know Here’s everything you need to know about the latest Merchant Promotions in Google Merchant Center. For this Black Friday season, the Promotions section on GMC has had an update, offering far more flexibility....
by Amber | Oct 13, 2017 | Google, Latest News, What's New?
Google Adwords Budget Update Last week, AdWords informed advertisers that a change had already happened to the way budgets get handled on a daily basis. Historically, Google has taken it upon itself to exceed your campaign budget by 20% in order for the advertisers...
by Amber | Aug 4, 2017 | Google, What's New?
It’s time again for our reading list and this week, we will cover Search Console. Whether you’re new to Search Console or are an experienced SEO marketer, this handy guide will give you actionable insights & a great understanding of Search Analytics reports....
by Amber | May 26, 2017 | Google, Latest News, Weekly Reading List, What's New?
Welcome back to our weekly reading list. Earlier this week, there have been significant announcements made on the latest innovations in Adwords, Analytics and DoubleClick from the Google Marketing Next event. We are excited to share this news with you as these new...
