by Anna | Mar 16, 2020 | blog, eCommerce, Google, Mother's Day, SEO, Tips
Once a year, we celebrate our amazing mothers, and all the love, support and invaluable advice they give us. On the day itself, thousands of mums all over the UK receive Mother’s Day cards, flowers, chocolates and other gifts, and are often treated to a special lunch...
by Anna | Feb 12, 2020 | blog, Google, Google Shopping
Machine learning and automation campaigns on Google keep going from strength to strength as they continue to adjust their algorithms and improve their automation offering. Smart Shopping is one of their newest campaign types, which selects the right bid for every...
by Anna | Jan 29, 2020 | Amazon, Black Friday, blog, eCommerce, Facebook, Facebook PPC, Google, PPC Ads, Social Media
The numbers are in, and sales in the UK over the Black Friday weekend skyrocketed by 16.5%, with Barclaycard announcing that a groundbreaking number of transactions were recorded between the hours of 1pm to 2pm, with 1,184 per second, up 9% from last year. Our...
by Anna | Oct 11, 2019 | Amazon, Black Friday, eCommerce, Facebook, Facebook PPC, Google, Google Adwords, Google Shopping, Instragram, Mobile, Social Media
Infamous for scenes of people racing into shops and scrabbling over the last flat screen television, the Black Friday weekend is now the biggest online shopping period of the year, with sales growing from £810 million in 2014 to £1.49 billion last year on Black Friday...
by Rob Keal | Jul 9, 2019 | Amazon, eCommerce, Google, Google Shopping, Industry Chat, Latest News, Trends
A trailblazer in the world of online shopping, Amazon – the king of e-commerce – has been changing the way we buy things since day one. And now, its advertising model is rubbing off on retailers too. According to eMarketer, Amazon became the third largest advertising...
by Mirza | Nov 20, 2018 | eCommerce, Google
Updates to Merchant Promotions: Everything You Need to Know Here’s everything you need to know about the latest Merchant Promotions in Google Merchant Center. For this Black Friday season, the Promotions section on GMC has had an update, offering far more flexibility....
