by Nicola | Aug 26, 2020 | blog, Google, Online news
Last week, Google was moved to publicly acknowledge a conspicuous algorithmic failure. “On Monday we detected an issue with our indexing systems that affected Google search results. Once the issue was identified, it was promptly fixed by our Site Reliability...
by Nicola | Aug 4, 2020 | blog, eCommerce, Google, Google Shopping
Another platform looking to enhance its shopping experience is Google. The search engine’s intriguingly named R&D division, Area 120, has developed Shoploop, a new “shoppable video” service. Released with relatively little fanfare, Shoploop is pitched as “an...
by Nicola | Jul 9, 2020 | blog, eCommerce, Google, Google Shopping
The COVID-19 pandemic has undoubtedly accelerated retail’s inevitable shift towards eCommerce. With so many businesses scrambling to find online solutions to replace bricks-and-mortar trading during lockdown, new opportunities to reach customers are starting to...
by Nicola | Mar 16, 2020 | blog, eCommerce, Google, Mother's Day, SEO, Tips
Once a year, we celebrate our amazing mothers, and all the love, support and invaluable advice they give us. On the day itself, thousands of mums all over the UK receive Mother’s Day cards, flowers, chocolates and other gifts, and are often treated to a special lunch...
by Nicola | Feb 12, 2020 | blog, Google, Google Shopping
Machine learning and automation campaigns on Google keep going from strength to strength as they continue to adjust their algorithms and improve their automation offering. Smart Shopping is one of their newest campaign types, which selects the right bid for every user...
by Nicola | Jan 29, 2020 | Amazon, Black Friday, blog, eCommerce, Facebook, Facebook PPC, Google, PPC Ads, Social Media
The numbers are in, and sales in the UK over the Black Friday weekend skyrocketed by 16.5%, with Barclaycard announcing that a groundbreaking number of transactions were recorded between the hours of 1pm to 2pm, with 1,184 per second, up 9% from last year. Our...
