by Rob Keal | Jul 9, 2019 | Amazon, eCommerce, Google, Google Shopping, Industry Chat, Latest News, Trends
A trailblazer in the world of online shopping, Amazon – the king of e-commerce – has been changing the way we buy things since day one. And now, its advertising model is rubbing off on retailers too. According to eMarketer, Amazon became the third largest advertising...
by Rob Keal | Feb 15, 2019 | Amazon, eCommerce, Graphs, Industry Chat, Latest News, Tools, Trends, Voice Search
The future looks bright for voice search. If you search online for these words – or any version of them – you’ll be met with many grand forecasts and strong convictions. Although no-one can know exactly what’s going to happen for sure, it’s good to know that voice...
by Amber | Oct 13, 2017 | Google, Latest News, What's New?
Google Adwords Budget Update Last week, AdWords informed advertisers that a change had already happened to the way budgets get handled on a daily basis. Historically, Google has taken it upon itself to exceed your campaign budget by 20% in order for the advertisers...
by Amber | Sep 29, 2017 | Latest News, What's New?
WhatsApp announced last week that they are launching WhatsApp For Business. This is great news for companies in and around London and other city centres where consumers like using WhatsApp to engage with businesses. Generally, WhatsApp has proven to be a bit of a...
by Amber | Jul 11, 2017 | Latest News, Weekly Reading List, What's New?
Hi everyone! Today we will talk about how to determine SEO cost, step by step. The question of how much SEO costs is quite tricky to answer because there are many elements to take in consideration (e.g. what kind of business you are, what your objectives and resources...
by Amber | Jun 9, 2017 | Latest News, Weekly Reading List, What's New?
This week, our post essentially focuses just on Facebook. Facebook extends iAd-like format to collections and adds templates for Canvas ads. This is a really good news for advertisers who want to take advantage of social media for different business objectives like...
