by Anna | Mar 11, 2020 | blog, Industry Chat, Latest News
As the Coronavirus (or COVID-19) continues to spread, it is dominating conversions and search behaviours, from the recent country-wide quarantine in Italy to major industry events being cancelled and large advertisers such as Unilever and Apple making cuts to sales...
by Anna | Feb 10, 2020 | blog, Latest News, SEO
On Sunday 20th October 2019 just before 8am, a plane touched down at Sydney airport. Normally this would not be out of the ordinary – but this was a flight with a difference. Flight QF7879 with Australian airline, Qantas, had just completed the world’s...
by Anna | Jan 7, 2020 | Latest News, Tips, What's New?
From Greta Thunberg and other young people leading the Global Climate Strikes to Labour having their lowest number of seats since 1935, 2019 has been one hell of a ride. Notable shifts have also been felt across the marketing industry, from the ban of junk food and...
by Rob Keal | Jul 9, 2019 | Amazon, eCommerce, Google, Google Shopping, Industry Chat, Latest News, Trends
A trailblazer in the world of online shopping, Amazon – the king of e-commerce – has been changing the way we buy things since day one. And now, its advertising model is rubbing off on retailers too. According to eMarketer, Amazon became the third largest advertising...
by Rob Keal | Feb 15, 2019 | Amazon, eCommerce, Graphs, Industry Chat, Latest News, Tools, Trends, Voice Search
The future looks bright for voice search. If you search online for these words – or any version of them – you’ll be met with many grand forecasts and strong convictions. Although no-one can know exactly what’s going to happen for sure, it’s good to know that voice...
by Amber | Oct 13, 2017 | Google, Latest News, What's New?
Google Adwords Budget Update Last week, AdWords informed advertisers that a change had already happened to the way budgets get handled on a daily basis. Historically, Google has taken it upon itself to exceed your campaign budget by 20% in order for the advertisers...
