by Ellie | Jul 7, 2020 | Facebook Ads, Instagram, Latest News, Twitter
Last week’s newsletter discussed the backlash currently faced by Facebook as a result of its perceived failure to address the proliferation of hate speech and misinformation on its social media platform. At the time, the Stop Hate For Profit campaign, led by a...
by Mirza | Nov 8, 2018 | Facebook, Facebook Ads, Facebook PPC
The digital landscape is one of constant change and innovation. Given that it’s so rich in ideas, merchants are naturally going to be looking for better ways of doing things, namely tracking advertising performance. After all, when it comes to keeping an eye on...
by Stelios | Nov 24, 2016 | Facebook Ads, Google Adwords, Mobile Apps, Trends, Twitter
There has been an explosion of mobile applications in recent times, coinciding with the expansion and developments in the digital marketplace. As a result, companies of all sizes, in all industries and in every country have begun to appreciate how mobile applications...
by Stelios | Jul 25, 2016 | Facebook, Facebook Ads, Facebook PPC, Paid SOcial, Social Media
Facebook recently updated their Custom Audience tool. It now allows you to directly sort column out within the tool rather than spending valuable time trying to sort our heavy CSV. files. The new features include manual column mapping for Copy & Paste options....
by Stelios | Jul 15, 2016 | Facebook, Facebook Ads, Facebook PPC, Paid SOcial
All Marketeers should now know who powerful Facebook targeting is. One of the key features Facebook Ads offers is the ability to create custom audiences. This can either be using Customer database (email lists) or creating the audience from scratch based on desired...
