by Nicola | Feb 27, 2020 | Amazon, blog, PPC Ads
In today’s complex e-commerce world customer journeys are changing with more consumers using Amazon to shop for products rather than going through traditional search engines. Аmazon has become a phenomenon of 21st century retail by completely changing the way we shop....
by Nicola | Jan 29, 2020 | Amazon, Black Friday, blog, eCommerce, Facebook, Facebook PPC, Google, PPC Ads, Social Media
The numbers are in, and sales in the UK over the Black Friday weekend skyrocketed by 16.5%, with Barclaycard announcing that a groundbreaking number of transactions were recorded between the hours of 1pm to 2pm, with 1,184 per second, up 9% from last year. Our...
by Nicola | Nov 10, 2017 | PPC Ads, What's New?
Automated bidding is nothing new in the world of PPC. Google have offered the automatic management of bids towards a goal set by the advertiser for some time now. It seems though that lately Google have been making loads of changes to perfect their different smart...
by Stelios | Mar 30, 2017 | Google Adwords, PPC Ads, What's New?
Recently Google announced that, by the end of March, cross device conversions will be fully and automatically integrated in “Conversions” column. While before we had the power of choice in our hands, being able to decide if we wanted to integrate cross device...
by Stelios | Dec 20, 2016 | Google Adwords, Latest News, PPC Ads
When it comes to PPC, it’s all about enriching your ads. A simple, yet very effective way of doing this is by making use of the ad extension options that we are given by Google. Whether it is sitelinks, callouts, structured snippets or one of many (and ever...
by Stelios | Oct 21, 2016 | Google, Google Adwords, How to, PPC Ads
Quite frankly, it’s a little frightening how early some people start thinking about Christmas. Sure, they may not be buying anything yet as they are still in the researching stage, but we’ve been seeing Christmas search queries coming in since as early...
