You may have read that Apple has effectively killed the IDFA (Identifier for Advertisers), sending tremors through the mobile marketing industry. With the release of iOS 14 in September, Apple has decided to give users a clear IDFA opt-in, which will almost...
As explained in our previous article, Google’s “Customer Match” allows the use customer emails to specifically target or re-market users through Search, Gmail & YouTube. This article is a step by step guide to creating Google Customer...
Up to recently, Paid advertising was almost entirely based on the use of Keywords to target audiences at the bottom of the purchase funnel. For example, someone looking for a new shirts would go online and type something like “buy formal shirts online” or...
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