Online Travel Agencies (OTAs) are now an essential part of the travel industry, yet search results often mystify hotel and channel managers. Each OTA has its own algorithm, meaning that there’s not always a clear reason why one property rankings higher than another.In...
There are two things that scare SEOs more than anything else. The first is, of course, Google Algorithm updates. This profession has a far greater percentage of people who suffer from Robrophobia (fear of Pandas) and Sphenisciphobia (yep, you guessed it, fear of...
The Accelerated Mobile Pages project. The chances are, you may not have heard about this before – but it’s about to become a very big deal indeed (we think). On February 24th, Google is going to roll out an update to the organic search algorithm which will...
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