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The Relationship between PR and SEO

The Relationship between PR and SEO

In the past, PR and SEO were two completely separate teams; each with their own way of working and set of KPIs. However, recently we have come to realise that our marketing and communications channels should not be siloed, and in fact, PR and SEO teams can work well...
5 SEO Tips For Valentine’s Day

5 SEO Tips For Valentine’s Day

As we move into February, Cupid is busy stringing his bow for the much-anticipated Valentine’s Day. More people than ever are choosing to shop for gifts, cards and treats for their loved ones online, meaning with this most romantic of days just around the corner,...
How to Boost Your Ranking on Online Travel Agencies

How to Boost Your Ranking on Online Travel Agencies

Online Travel Agencies (OTAs) are now an essential part of the travel industry, yet search results often mystify hotel and channel managers. Each OTA has its own algorithm, meaning that there’s not always a clear reason why one property rankings higher than another.In...