by Anna | Oct 29, 2019 | Facebook, Social Media, Tips
The thumbs-up button is Facebook’s most recognisable symbol. It’s become so synonymous with the company that it’s hard to imagine using the channel without the Like button. Since Facebook launched in 2004 there have been over 1.13 trillion likes – that’s...
by Anna | Oct 11, 2019 | Amazon, Black Friday, eCommerce, Facebook, Facebook PPC, Google, Google Adwords, Google Shopping, Instragram, Mobile, Social Media
Infamous for scenes of people racing into shops and scrabbling over the last flat screen television, the Black Friday weekend is now the biggest online shopping period of the year, with sales growing from £810 million in 2014 to £1.49 billion last year on Black Friday...
by Stelios | Jul 25, 2016 | Facebook, Facebook Ads, Facebook PPC, Paid SOcial, Social Media
Facebook recently updated their Custom Audience tool. It now allows you to directly sort column out within the tool rather than spending valuable time trying to sort our heavy CSV. files. The new features include manual column mapping for Copy & Paste options....
by Stelios | Feb 14, 2016 | Facebook PPC, How to, Paid SOcial, Social Media, Tips
For those new to the Facebook Ads environment, understanding how to structure Paid Facebook Ads campaigns can become very frustrating. Targeting possibilities being nearly infinite through Facebook, Optimisation capacities are sadly not as developed. Therefore, you...
by Stelios | Jun 21, 2010 | Social Media, Twitter
Sysomos released a social media report which looks deeper into followers on Twitter. The report trys to explain how influence is not always measured by the number of people who follow you but also their authority. For example celebrities have a large number of...
