by Stelios | Jul 14, 2016 | SEO, Tips
There are two things that scare SEOs more than anything else. The first is, of course, Google Algorithm updates. This profession has a far greater percentage of people who suffer from Robrophobia (fear of Pandas) and Sphenisciphobia (yep, you guessed it, fear of...
by Stelios | Feb 14, 2016 | Facebook PPC, How to, Paid SOcial, Social Media, Tips
For those new to the Facebook Ads environment, understanding how to structure Paid Facebook Ads campaigns can become very frustrating. Targeting possibilities being nearly infinite through Facebook, Optimisation capacities are sadly not as developed. Therefore, you...
by Stelios | Oct 5, 2015 | Bing, Comparison Shopping Engines, eCommerce, Latest News, Tips
Bing Shopping Ads have been running in the US for some time now with some great results. So the main question in any Bing event in the UK the last twelve month was “when are you launching shopping campaigns in the UK?”. The great news is that Bing UK now...
by Stelios | Apr 2, 2015 | Google Adwords, Google Shopping, How to, Stellar Search, Tips
Google Shopping Stellar Search have great expertise in Google Shopping due to our background in running PPC accounts for our retail clients. As a result we have created our own best practice guide for retailers to maximise the performance of their Google Shopping...
by Stelios | Mar 27, 2015 | How to, Opinion, Stellar Search, Tips
blur is an Outsourcing Services Platform where companies can get their projects (whatever they are) completed quickly and more cost-effectively than anywhere else. It is an international company and relies on at least 8 marketing channels to attract business. PPC is...
by Stelios | Jan 28, 2015 | Opinion, Tips, Tools, Uncategorized
We thought this week we would share some of the tools that are out there to help improve on site conversions rate which don’t cost the Earth. There are professional tools such as Maxamiser or Optimizely which are great for A/B testing, multivariate testing and...
