by Nicola | Mar 11, 2021 | blog, Uncategorized, YouTube
Why YouTube?The consumption of video online has massively increased in the past few years. In the UK alone, the average adult online watches 46 minutes of YouTube per day, and it’s used by over 96% of online adults each month on average. 1 The Stellar Search...
by Nicola | Feb 10, 2021 | blog, Latest News, New..., Online news, Social Media, Uncategorized
One year after bringing digital lipstick swatches to the masses via augmented reality (AR), Pinterest is back with a second shop-able testing tool for eyeshadow. Same purpose: For shoppers, it’s providing a safe space to relearn that fuchsia glitter belongs on...
by Nicola | Aug 24, 2020 | blog, Instagram, Trends, Uncategorized, What's New?
It’s hard to deny that TikTok has been the social media success story of the last couple of years. The Chinese social media company’s short-form video format has been a smash hit, especially with Gen Z users. But its success has been fraught with...
by Mirza | Dec 21, 2018 | Uncategorized
2018 has been a busy year for digital with endless updates from Google, Facebook embroiled in scandal and Amazon set to become the third largest advertising platform. Here are some of our thought’son what’s coming in 2019 in paid media… Optimisers shift to...
by Mirza | Jan 23, 2018 | Uncategorized
Released in beta earlier this year, Life Event Targeting is now available to all users! A new addition to Google’s audience targeting capabilities, this variation allows advertisers to target users around major life events. At the moment it’s only a handful of events,...
by Nicola | Oct 27, 2017 | Uncategorized
“Alexa! How will voice-commanded assistants transform the way people search and the world of digital marketing?” Even though assistants, such as Alexa, cannot yet answer such complex questions (many would say thankfully), they have invaded our homes and...
