by Nicola | Aug 24, 2020 | blog, Instagram, Trends, Uncategorized, What's New?
It’s hard to deny that TikTok has been the social media success story of the last couple of years. The Chinese social media company’s short-form video format has been a smash hit, especially with Gen Z users. But its success has been fraught with...
by Nicola | Feb 12, 2020 | blog, Stellar Search, What's New?
Last week we were invited to Mircosoft’s HQ in Dublin, where we were encouraged to think beyond building and optimising campaigns, beyond targets and budgets – Agencies and companies alike were encouraged to look at themselves instead. As Digital Marketers, we...
by Nicola | Jan 7, 2020 | Latest News, Tips, What's New?
From Greta Thunberg and other young people leading the Global Climate Strikes to Labour having their lowest number of seats since 1935, 2019 has been one hell of a ride. Notable shifts have also been felt across the marketing industry, from the ban of junk food and...
by Nicola | Nov 10, 2017 | PPC Ads, What's New?
Automated bidding is nothing new in the world of PPC. Google have offered the automatic management of bids towards a goal set by the advertiser for some time now. It seems though that lately Google have been making loads of changes to perfect their different smart...
by Nicola | Oct 20, 2017 | What's New?
Bing Intent Ads Bing Intent Ads (formerly known as Native Ads) rolled out in 2016, following successful beta testing in 2015. A native format, as their former name gives away, they increase advertisers reach, beyond search, across the Bing Network. Bing Intent Ads are...
by Nicola | Oct 13, 2017 | Google, Latest News, What's New?
Google Adwords Budget Update Last week, AdWords informed advertisers that a change had already happened to the way budgets get handled on a daily basis. Historically, Google has taken it upon itself to exceed your campaign budget by 20% in order for the advertisers...
