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The COVID-19 pandemic has undoubtedly accelerated retail’s inevitable shift towards eCommerce. With so many businesses scrambling to find online solutions to replace bricks-and-mortar trading during lockdown, new opportunities to reach customers are starting to appear. 

Last week, we noted that Instagram was broadening its Shopping feature to include small businesses and creators, and now Google has announced that its free product listings (introduced in the US in April) are to be included in its main search results, giving free listings visibility that was previously only granted to paid ads.